Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru

Youth travellers are becoming an increasingly important market for tourism industry players. The trend of youth tourism is expected to rise up to 300 million travellers by 2020 and dominate one sixth of the global tourists’ market. The study has also identified that majority (70 percent) of young pe...

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Main Authors:	Mohd Erfino, Syamim Syauqi, Md Sawari, Siti Salwa
Format:	Conference or Workshop Item
Language:	English
Published:	Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh 2019
Subjects:	GV Recreation Leisure
Online Access:	http://irep.iium.edu.my/78367/ http://irep.iium.edu.my/78367/ http://irep.iium.edu.my/78367/1/78367_Analyzing%20the%20push%20and%20pull%20travel%20motivation.pdf

id	iium-78367
recordtype	eprints
spelling	iium-783672020-01-30T02:55:11Z http://irep.iium.edu.my/78367/ Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru Mohd Erfino, Syamim Syauqi Md Sawari, Siti Salwa GV Recreation Leisure Youth travellers are becoming an increasingly important market for tourism industry players. The trend of youth tourism is expected to rise up to 300 million travellers by 2020 and dominate one sixth of the global tourists’ market. The study has also identified that majority (70 percent) of young people travel for specific purpose. The purpose of this study is to identify the major push and pull factor that influence the youth tourist by analyzing decision making process. The study adopted a questionnaire survey that determine their source of motivation to travel and involved youth travellers (mainly students from universities and other institutes) within the age of 15 to 30 years. The data will be analyzed using SPSS software by employing descriptive analysis and standard multiple regression. The findings of this study indicate that there are multiple major factors for young people when choosing their motivation to travel to a city in Malaysia. Further analysis shows that there are significant differences among several motivation factors when it comes to local and international youth traveler. The contribution of this study is its indication towards which factors influence city destination choice among youth which will further enable Malaysian cities to develop and promote more appropriate and satisfactory tourism products and services for their young visitors. Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/78367/1/78367_Analyzing%20the%20push%20and%20pull%20travel%20motivation.pdf Mohd Erfino, Syamim Syauqi and Md Sawari, Siti Salwa (2019) Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru. In: 3rd International Language and Tourism Conference 2019 (ILTC 2019), 18th-19th October 2019, Pagoh, Johor. https://drive.google.com/file/d/1eClXZKHZ-uCwlRLI8FSZyoMPUeY4FihK/view
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	GV Recreation Leisure
spellingShingle	GV Recreation Leisure Mohd Erfino, Syamim Syauqi Md Sawari, Siti Salwa Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru
description	Youth travellers are becoming an increasingly important market for tourism industry players. The trend of youth tourism is expected to rise up to 300 million travellers by 2020 and dominate one sixth of the global tourists’ market. The study has also identified that majority (70 percent) of young people travel for specific purpose. The purpose of this study is to identify the major push and pull factor that influence the youth tourist by analyzing decision making process. The study adopted a questionnaire survey that determine their source of motivation to travel and involved youth travellers (mainly students from universities and other institutes) within the age of 15 to 30 years. The data will be analyzed using SPSS software by employing descriptive analysis and standard multiple regression. The findings of this study indicate that there are multiple major factors for young people when choosing their motivation to travel to a city in Malaysia. Further analysis shows that there are significant differences among several motivation factors when it comes to local and international youth traveler. The contribution of this study is its indication towards which factors influence city destination choice among youth which will further enable Malaysian cities to develop and promote more appropriate and satisfactory tourism products and services for their young visitors.
format	Conference or Workshop Item
author	Mohd Erfino, Syamim Syauqi Md Sawari, Siti Salwa
author_facet	Mohd Erfino, Syamim Syauqi Md Sawari, Siti Salwa
author_sort	Mohd Erfino, Syamim Syauqi
title	Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru
title_short	Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru
title_full	Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru
title_fullStr	Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru
title_full_unstemmed	Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru
title_sort	analyzing the push and pull travel motivation factor of youth tourist towards visiting johor bahru
publisher	Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh
publishDate	2019
url	http://irep.iium.edu.my/78367/ http://irep.iium.edu.my/78367/ http://irep.iium.edu.my/78367/1/78367_Analyzing%20the%20push%20and%20pull%20travel%20motivation.pdf
first_indexed	2023-09-18T21:50:27Z
last_indexed	2023-09-18T21:50:27Z
_version_	1777413733304238080

Analyzing the push and pull travel motivation factor of youth tourist towards visiting Johor Bahru

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