Determinants of consumer demeanors with regard to halal food

Previous research has shown consumers to be highly aware towards halal food production in Malaysia. However, little research has tried to investigate determinants of consumer demeanors with regard to halal food. The paper presents the results of a survey which was carried out in Malaysia to investig...

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Main Authors:	Md Sawari, Siti Salwa, Ghazali, Mohd Al'Ikhsan, Jumahat, Tajulashikin
Format:	Article
Language:	English English
Published:	Elite Hall Publishing House 2020
Subjects:	BF Psychology BL Religion H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/78330/ http://irep.iium.edu.my/78330/ http://irep.iium.edu.my/78330/1/Full%20Paper%20.pdf http://irep.iium.edu.my/78330/2/IJIBM_Vol12No2_May2020.pdf

id	iium-78330
recordtype	eprints
spelling	iium-783302020-02-06T02:22:17Z http://irep.iium.edu.my/78330/ Determinants of consumer demeanors with regard to halal food Md Sawari, Siti Salwa Ghazali, Mohd Al'Ikhsan Jumahat, Tajulashikin BF Psychology BL Religion H Social Sciences (General) Previous research has shown consumers to be highly aware towards halal food production in Malaysia. However, little research has tried to investigate determinants of consumer demeanors with regard to halal food. The paper presents the results of a survey which was carried out in Malaysia to investigate the formation of consumer demeanors towards halal food production. This study involved 150 Muslim consumer in Malaysia. All respondents completed a set of self-developed questionnaire. The tools for statistical analysis employed in this study were descriptive, and confirmatory factor analysis (CFA) using IBM SPSS 20.0. Results show that Malaysian consumers turned out to be significantly have positive demeanor towards halal foods. The pattern matrix revealed that 17 items were loaded into four determinants; attitude, perceived behavioural control, subjective norm and religious belief. Overall, the present study has given a meaningful information to all consumers about halal food, therefore it is a valuable guideline for them to choose the right food in the market. Elite Hall Publishing House 2020-05 Article NonPeerReviewed application/pdf en http://irep.iium.edu.my/78330/1/Full%20Paper%20.pdf application/pdf en http://irep.iium.edu.my/78330/2/IJIBM_Vol12No2_May2020.pdf Md Sawari, Siti Salwa and Ghazali, Mohd Al'Ikhsan and Jumahat, Tajulashikin (2020) Determinants of consumer demeanors with regard to halal food. International Journal of Information, Business and Management, 12 (2). pp. 178-183. ISSN 2076-9202 E-ISSN 2218-046X (In Press) http://ijibm.elitehall.com/IJIBM_Vol12No2_May2020.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	BF Psychology BL Religion H Social Sciences (General)
spellingShingle	BF Psychology BL Religion H Social Sciences (General) Md Sawari, Siti Salwa Ghazali, Mohd Al'Ikhsan Jumahat, Tajulashikin Determinants of consumer demeanors with regard to halal food
description	Previous research has shown consumers to be highly aware towards halal food production in Malaysia. However, little research has tried to investigate determinants of consumer demeanors with regard to halal food. The paper presents the results of a survey which was carried out in Malaysia to investigate the formation of consumer demeanors towards halal food production. This study involved 150 Muslim consumer in Malaysia. All respondents completed a set of self-developed questionnaire. The tools for statistical analysis employed in this study were descriptive, and confirmatory factor analysis (CFA) using IBM SPSS 20.0. Results show that Malaysian consumers turned out to be significantly have positive demeanor towards halal foods. The pattern matrix revealed that 17 items were loaded into four determinants; attitude, perceived behavioural control, subjective norm and religious belief. Overall, the present study has given a meaningful information to all consumers about halal food, therefore it is a valuable guideline for them to choose the right food in the market.
format	Article
author	Md Sawari, Siti Salwa Ghazali, Mohd Al'Ikhsan Jumahat, Tajulashikin
author_facet	Md Sawari, Siti Salwa Ghazali, Mohd Al'Ikhsan Jumahat, Tajulashikin
author_sort	Md Sawari, Siti Salwa
title	Determinants of consumer demeanors with regard to halal food
title_short	Determinants of consumer demeanors with regard to halal food
title_full	Determinants of consumer demeanors with regard to halal food
title_fullStr	Determinants of consumer demeanors with regard to halal food
title_full_unstemmed	Determinants of consumer demeanors with regard to halal food
title_sort	determinants of consumer demeanors with regard to halal food
publisher	Elite Hall Publishing House
publishDate	2020
url	http://irep.iium.edu.my/78330/ http://irep.iium.edu.my/78330/ http://irep.iium.edu.my/78330/1/Full%20Paper%20.pdf http://irep.iium.edu.my/78330/2/IJIBM_Vol12No2_May2020.pdf
first_indexed	2023-09-18T21:50:22Z
last_indexed	2023-09-18T21:50:22Z
_version_	1777413728756563968

Determinants of consumer demeanors with regard to halal food

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