Revised and extended social commerce technology adoption in e-business of Pakistan

Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using soci...

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Main Authors:	Solangi, Yasir Ali, Solangi, Zulfiqar Ali, Ahmed Maher, Zulfikar, Sheikh Abdul Aziz, Madihah, Hamzah, Mohd Syarqawy, Shah, Asadullah
Format:	Article
Language:	English
Published:	IIUM Press 2019
Subjects:	T Technology (General)
Online Access:	http://irep.iium.edu.my/77993/ http://irep.iium.edu.my/77993/ http://irep.iium.edu.my/77993/1/Revised%20and%20Extended%20Social%20Commerce%20Technology%20Adoption%20in%20e-business%20of%20Pakistan.pdf

id	iium-77993
recordtype	eprints
spelling	iium-779932020-01-18T15:19:37Z http://irep.iium.edu.my/77993/ Revised and extended social commerce technology adoption in e-business of Pakistan Solangi, Yasir Ali Solangi, Zulfiqar Ali Ahmed Maher, Zulfikar Sheikh Abdul Aziz, Madihah Hamzah, Mohd Syarqawy Shah, Asadullah T Technology (General) Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using social commerce and social marketing intelligently on particular social network sites to grasp their business clients while they are interacting with their online community on the social media sites. This study investigated consumers’ behavior towards adoption of social commerce and introduced a revised and extended social commerce technology model. The investigation proved the proposed model is valid by confirming loading factor, Kaiser-Mayer-Olkin (KMO), reliability analysis, and structural equation modeling approach for hypotheses tests. The study found Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Media Influence (SMI), and Risk (RI) have significant impact on social commerce adoption in e-business of Pakistan. More, Trust (TR) and Web experience (WXP) were insignificant that revealed the preventive behavior towards adoption of social commerce in e-business of Pakistan. IIUM Press 2019-12-15 Article PeerReviewed application/pdf en http://irep.iium.edu.my/77993/1/Revised%20and%20Extended%20Social%20Commerce%20Technology%20Adoption%20in%20e-business%20of%20Pakistan.pdf Solangi, Yasir Ali and Solangi, Zulfiqar Ali and Ahmed Maher, Zulfikar and Sheikh Abdul Aziz, Madihah and Hamzah, Mohd Syarqawy and Shah, Asadullah (2019) Revised and extended social commerce technology adoption in e-business of Pakistan. International Journal on Perceptive and Cognitive Computing, 5 (2). pp. 52-58. E-ISSN 2462-229X https://journals.iium.edu.my/kict/index.php/IJPCC/article/view/115
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	T Technology (General)
spellingShingle	T Technology (General) Solangi, Yasir Ali Solangi, Zulfiqar Ali Ahmed Maher, Zulfikar Sheikh Abdul Aziz, Madihah Hamzah, Mohd Syarqawy Shah, Asadullah Revised and extended social commerce technology adoption in e-business of Pakistan
description	Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using social commerce and social marketing intelligently on particular social network sites to grasp their business clients while they are interacting with their online community on the social media sites. This study investigated consumers’ behavior towards adoption of social commerce and introduced a revised and extended social commerce technology model. The investigation proved the proposed model is valid by confirming loading factor, Kaiser-Mayer-Olkin (KMO), reliability analysis, and structural equation modeling approach for hypotheses tests. The study found Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Media Influence (SMI), and Risk (RI) have significant impact on social commerce adoption in e-business of Pakistan. More, Trust (TR) and Web experience (WXP) were insignificant that revealed the preventive behavior towards adoption of social commerce in e-business of Pakistan.
format	Article
author	Solangi, Yasir Ali Solangi, Zulfiqar Ali Ahmed Maher, Zulfikar Sheikh Abdul Aziz, Madihah Hamzah, Mohd Syarqawy Shah, Asadullah
author_facet	Solangi, Yasir Ali Solangi, Zulfiqar Ali Ahmed Maher, Zulfikar Sheikh Abdul Aziz, Madihah Hamzah, Mohd Syarqawy Shah, Asadullah
author_sort	Solangi, Yasir Ali
title	Revised and extended social commerce technology adoption in e-business of Pakistan
title_short	Revised and extended social commerce technology adoption in e-business of Pakistan
title_full	Revised and extended social commerce technology adoption in e-business of Pakistan
title_fullStr	Revised and extended social commerce technology adoption in e-business of Pakistan
title_full_unstemmed	Revised and extended social commerce technology adoption in e-business of Pakistan
title_sort	revised and extended social commerce technology adoption in e-business of pakistan
publisher	IIUM Press
publishDate	2019
url	http://irep.iium.edu.my/77993/ http://irep.iium.edu.my/77993/ http://irep.iium.edu.my/77993/1/Revised%20and%20Extended%20Social%20Commerce%20Technology%20Adoption%20in%20e-business%20of%20Pakistan.pdf
first_indexed	2023-09-18T21:49:56Z
last_indexed	2023-09-18T21:49:56Z
_version_	1777413700988174336

Revised and extended social commerce technology adoption in e-business of Pakistan

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