Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective
The objectives of this study are to identify the main travel motivations of Malaysian backpackers and to investigate the differences in travel motivations between different groups of backpackers namely; first-time, repeat, and serial backpackers. This study used convenience sampling approach, and th...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77937/ http://irep.iium.edu.my/77937/ http://irep.iium.edu.my/77937/1/77937-DRSAM.pdf |