Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective

The objectives of this study are to identify the main travel motivations of Malaysian backpackers and to investigate the differences in travel motivations between different groups of backpackers namely; first-time, repeat, and serial backpackers. This study used convenience sampling approach, and th...

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Main Authors:	Abdul Latif, Samshul Amry, Ismail, Nuraini
Format:	Conference or Workshop Item
Language:	English
Published:	Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus 2019
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/77937/ http://irep.iium.edu.my/77937/ http://irep.iium.edu.my/77937/1/77937-DRSAM.pdf

id	iium-77937
recordtype	eprints
spelling	iium-779372020-01-28T07:41:37Z http://irep.iium.edu.my/77937/ Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective Abdul Latif, Samshul Amry Ismail, Nuraini HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The objectives of this study are to identify the main travel motivations of Malaysian backpackers and to investigate the differences in travel motivations between different groups of backpackers namely; first-time, repeat, and serial backpackers. This study used convenience sampling approach, and the data were obtained through self-administered online survey of Malaysian backpackers. Based on a sample of 249, the non-normally distributed data were analysed using exploratory factor analysis (EFA), assessment of median scores and Kruskal-Wallis H tests. The findings show that the main factor which motivates Malaysian backpackers to go on a backpacking trip is stimulation (push), while the least is recognition (push). The results also indicated that there are differences in Malaysian backpackers’ motivation based on their travel experience level. The limitation of the study is that the samples are skewed toward females, and the majority (87%) are aged between 21 and 35 years old. Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus 2019-12 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/77937/1/77937-DRSAM.pdf Abdul Latif, Samshul Amry and Ismail, Nuraini (2019) Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective. In: International Language and Tourism Conference 2019, IIUM Edu Hub Pagoh, Muar, Johor. https://conference.iium.edu.my/iltc2019/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Abdul Latif, Samshul Amry Ismail, Nuraini Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective
description	The objectives of this study are to identify the main travel motivations of Malaysian backpackers and to investigate the differences in travel motivations between different groups of backpackers namely; first-time, repeat, and serial backpackers. This study used convenience sampling approach, and the data were obtained through self-administered online survey of Malaysian backpackers. Based on a sample of 249, the non-normally distributed data were analysed using exploratory factor analysis (EFA), assessment of median scores and Kruskal-Wallis H tests. The findings show that the main factor which motivates Malaysian backpackers to go on a backpacking trip is stimulation (push), while the least is recognition (push). The results also indicated that there are differences in Malaysian backpackers’ motivation based on their travel experience level. The limitation of the study is that the samples are skewed toward females, and the majority (87%) are aged between 21 and 35 years old.
format	Conference or Workshop Item
author	Abdul Latif, Samshul Amry Ismail, Nuraini
author_facet	Abdul Latif, Samshul Amry Ismail, Nuraini
author_sort	Abdul Latif, Samshul Amry
title	Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective
title_short	Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective
title_full	Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective
title_fullStr	Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective
title_full_unstemmed	Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective
title_sort	motivation of first-time, repeat, and serial backpackers: a malaysian perspective
publisher	Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus
publishDate	2019
url	http://irep.iium.edu.my/77937/ http://irep.iium.edu.my/77937/ http://irep.iium.edu.my/77937/1/77937-DRSAM.pdf
first_indexed	2023-09-18T21:49:52Z
last_indexed	2023-09-18T21:49:52Z
_version_	1777413697352761344

Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective

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