Gold dinar as a consumer product: modified version of the theory of planned behaviour

This study is a conceptual discussion that explores the literature concerning the purchase intention of the gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the...

Full description

Bibliographic Details
Main Author:	Peredaryenko, Margarita Sergeevna
Format:	Article
Language:	English English
Published:	Kulliyyah of Economics and Management Sciences, International Islamic University, Malaysia. 2019
Subjects:	HB126.4 Islamic Economics HG201 Money
Online Access:	http://irep.iium.edu.my/77787/ http://irep.iium.edu.my/77787/ http://irep.iium.edu.my/77787/1/77787_Gold%20Dinar%20as%20a%20Consumer%20Product.pdf http://irep.iium.edu.my/77787/7/77787_GOLD%20DINAR%20AS%20A%20CONSUMER%20PRODUCT_wos.pdf

id	iium-77787
recordtype	eprints
spelling	iium-777872020-03-06T03:01:35Z http://irep.iium.edu.my/77787/ Gold dinar as a consumer product: modified version of the theory of planned behaviour Peredaryenko, Margarita Sergeevna HB126.4 Islamic Economics HG201 Money This study is a conceptual discussion that explores the literature concerning the purchase intention of the gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many public and private initiatives yielding mixed response from the public. The literature suggests that the theory of planned behaviour (TPB) is a good analytical approach to understand the purchase intention of Malaysian customers. However, the author of this theory, Ajzen, has discarded the construct of knowledge as irrelevant to the process of formationof behavioural intention. On the other hand, the competing cognitive behavioural theories postulate knowledge as an important variable, at least in the context of consumer behaviour. Thus, this study proposes a modified version of the TPB that includes objective product knowledge and subjective productive knowledge as exogeneous variables. A conceptual framework is presented with attitude and perceived behavioural control as mediators. A total of 16 hypotheses were generated. Fresh marketing behavioural perspective and consumer knowledge inclusion offers new and potentially more insightful avenues for understanding public behaviour towards gold dinar by academics and practitioners. Kulliyyah of Economics and Management Sciences, International Islamic University, Malaysia. 2019-12-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/77787/1/77787_Gold%20Dinar%20as%20a%20Consumer%20Product.pdf application/pdf en http://irep.iium.edu.my/77787/7/77787_GOLD%20DINAR%20AS%20A%20CONSUMER%20PRODUCT_wos.pdf Peredaryenko, Margarita Sergeevna (2019) Gold dinar as a consumer product: modified version of the theory of planned behaviour. International Journal of Economics, Management and Accounting, 27 (2). pp. 353-372. E-ISSN 2462-1420 https://journals.iium.edu.my/enmjournal/index.php/enmj/article/view/747/329
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HB126.4 Islamic Economics HG201 Money
spellingShingle	HB126.4 Islamic Economics HG201 Money Peredaryenko, Margarita Sergeevna Gold dinar as a consumer product: modified version of the theory of planned behaviour
description	This study is a conceptual discussion that explores the literature concerning the purchase intention of the gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many public and private initiatives yielding mixed response from the public. The literature suggests that the theory of planned behaviour (TPB) is a good analytical approach to understand the purchase intention of Malaysian customers. However, the author of this theory, Ajzen, has discarded the construct of knowledge as irrelevant to the process of formationof behavioural intention. On the other hand, the competing cognitive behavioural theories postulate knowledge as an important variable, at least in the context of consumer behaviour. Thus, this study proposes a modified version of the TPB that includes objective product knowledge and subjective productive knowledge as exogeneous variables. A conceptual framework is presented with attitude and perceived behavioural control as mediators. A total of 16 hypotheses were generated. Fresh marketing behavioural perspective and consumer knowledge inclusion offers new and potentially more insightful avenues for understanding public behaviour towards gold dinar by academics and practitioners.
format	Article
author	Peredaryenko, Margarita Sergeevna
author_facet	Peredaryenko, Margarita Sergeevna
author_sort	Peredaryenko, Margarita Sergeevna
title	Gold dinar as a consumer product: modified version of the theory of planned behaviour
title_short	Gold dinar as a consumer product: modified version of the theory of planned behaviour
title_full	Gold dinar as a consumer product: modified version of the theory of planned behaviour
title_fullStr	Gold dinar as a consumer product: modified version of the theory of planned behaviour
title_full_unstemmed	Gold dinar as a consumer product: modified version of the theory of planned behaviour
title_sort	gold dinar as a consumer product: modified version of the theory of planned behaviour
publisher	Kulliyyah of Economics and Management Sciences, International Islamic University, Malaysia.
publishDate	2019
url	http://irep.iium.edu.my/77787/ http://irep.iium.edu.my/77787/ http://irep.iium.edu.my/77787/1/77787_Gold%20Dinar%20as%20a%20Consumer%20Product.pdf http://irep.iium.edu.my/77787/7/77787_GOLD%20DINAR%20AS%20A%20CONSUMER%20PRODUCT_wos.pdf
first_indexed	2023-09-18T21:49:41Z
last_indexed	2023-09-18T21:49:41Z
_version_	1777413685245902848

Gold dinar as a consumer product: modified version of the theory of planned behaviour

Similar Items