Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion

There are persons with disabilities (PWDs) in each society. The inclusion of PWDs by society, as supported by the United Nation’s sustainable development goals (SDGs), could be encouraged by advertising. Advertising’s influence on one’s worldview is obvious with cultivation theory espousin...

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Main Author:	Mokhtar, Aida
Format:	Article
Language:	English English
Published:	IIUM 2019
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/77730/ http://irep.iium.edu.my/77730/ http://irep.iium.edu.my/77730/1/My%20article-Special%20Issue%20ID.pdf http://irep.iium.edu.my/77730/7/77730_Advertisements%20Shape%20Our%20Social%20Reality-%20A%20Study%20of%20Apple%20Advertisements%20on%20Promoting%20PWDs%20and%20Inclusion_Scopus.pdf

id	iium-77730
recordtype	eprints
spelling	iium-777302020-03-10T04:18:30Z http://irep.iium.edu.my/77730/ Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion Mokhtar, Aida P87 Communication. Mass media There are persons with disabilities (PWDs) in each society. The inclusion of PWDs by society, as supported by the United Nation’s sustainable development goals (SDGs), could be encouraged by advertising. Advertising’s influence on one’s worldview is obvious with cultivation theory espousing the phenomenon that prolonged viewing of television could fashion audiences’ worldview by making them believe that the images projected are accurate depictions of reality. PWDs not only nurture compassion within us but provide us with a wealth of opportunities by coming up with inventions that improve their quality of life. These inventions could empower PWDs by giving them greater independence. The global brand, Apple, through its technological devices, gives PWDs jobs, a platform for expression and dignity. Apple has created a series of video advertisements that depict its embrace of inclusion through its technological innovations. The study examines selected Apple’s video advertisements using critical discourse analysis (CDA). The outcome of the study is a framework for brands to use as a guide when incorporating advertising images on the inclusion of PWDs. IIUM 2019-12-28 Article PeerReviewed application/pdf en http://irep.iium.edu.my/77730/1/My%20article-Special%20Issue%20ID.pdf application/pdf en http://irep.iium.edu.my/77730/7/77730_Advertisements%20Shape%20Our%20Social%20Reality-%20A%20Study%20of%20Apple%20Advertisements%20on%20Promoting%20PWDs%20and%20Inclusion_Scopus.pdf Mokhtar, Aida (2019) Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion. Intellectual Discourse, 27. pp. 855-888. ISSN 0128-4878 E-ISSN 2289-5639 https://journals.iium.edu.my/intdiscourse/index.php/islam
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Mokhtar, Aida Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion
description	There are persons with disabilities (PWDs) in each society. The inclusion of PWDs by society, as supported by the United Nation’s sustainable development goals (SDGs), could be encouraged by advertising. Advertising’s influence on one’s worldview is obvious with cultivation theory espousing the phenomenon that prolonged viewing of television could fashion audiences’ worldview by making them believe that the images projected are accurate depictions of reality. PWDs not only nurture compassion within us but provide us with a wealth of opportunities by coming up with inventions that improve their quality of life. These inventions could empower PWDs by giving them greater independence. The global brand, Apple, through its technological devices, gives PWDs jobs, a platform for expression and dignity. Apple has created a series of video advertisements that depict its embrace of inclusion through its technological innovations. The study examines selected Apple’s video advertisements using critical discourse analysis (CDA). The outcome of the study is a framework for brands to use as a guide when incorporating advertising images on the inclusion of PWDs.
format	Article
author	Mokhtar, Aida
author_facet	Mokhtar, Aida
author_sort	Mokhtar, Aida
title	Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion
title_short	Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion
title_full	Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion
title_fullStr	Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion
title_full_unstemmed	Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion
title_sort	advertisements shape our social reality: a study of apple advertisements on promoting pwds and inclusion
publisher	IIUM
publishDate	2019
url	http://irep.iium.edu.my/77730/ http://irep.iium.edu.my/77730/ http://irep.iium.edu.my/77730/1/My%20article-Special%20Issue%20ID.pdf http://irep.iium.edu.my/77730/7/77730_Advertisements%20Shape%20Our%20Social%20Reality-%20A%20Study%20of%20Apple%20Advertisements%20on%20Promoting%20PWDs%20and%20Inclusion_Scopus.pdf
first_indexed	2023-09-18T21:49:37Z
last_indexed	2023-09-18T21:49:37Z
_version_	1777413681345200128

Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion

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