Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election

This paper investigates whether online news that are shared on Facebook set the agenda for its readers. In response to the importance of social networking sites as sources of information, news media organizations have set up Facebook channels in which they publish ne...

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Main Authors:	Mohamed, Shafizan, Idid, Syed Arabi
Format:	Article
Language:	English English English
Published:	2019
Subjects:	H Social Sciences (General) H61.8 Communication of information JQ719 Elections in Malaysia
Online Access:	http://irep.iium.edu.my/77469/ http://irep.iium.edu.my/77469/1/863 http://irep.iium.edu.my/77469/3/Intellectual%20discourse.pdf http://irep.iium.edu.my/77469/14/77469_Who%20Sets%20The%20Agenda_SCOPUS.pdf

id	iium-77469
recordtype	eprints
spelling	iium-774692020-03-10T09:39:31Z http://irep.iium.edu.my/77469/ Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election Mohamed, Shafizan Idid, Syed Arabi H Social Sciences (General) H61.8 Communication of information JQ719 Elections in Malaysia This paper investigates whether online news that are shared on Facebook set the agenda for its readers. In response to the importance of social networking sites as sources of information, news media organizations have set up Facebook channels in which they publish news stories or links to articles. This allows for a wider news reach as well as audience participation. When audience members read and subsequently comment on news articles on Facebook, it becomes possible to identify public opinions and sentiments on the issues being covered. To investigate whether user comments mirror the issues and sentiments presented in the news articles, the agenda-setting approach was applied. Content analysis was used to analyse audience comments on over 450 news articles from 4 major newspapers written during the Rantau by-election in Malaysia (April, 2019). The findings showed that while the newspapers and the readers do share some issue salience, the relationship does not typify a traditional agenda-setting dynamic. The news readers are not just the ones receiving the news and issues. Rather, they are also commenters who are influencing how others receive news and issues hence disrupting the conventional public opinion model. 2019-12-24 Article PeerReviewed application/pdf en http://irep.iium.edu.my/77469/1/863 application/pdf en http://irep.iium.edu.my/77469/3/Intellectual%20discourse.pdf application/pdf en http://irep.iium.edu.my/77469/14/77469_Who%20Sets%20The%20Agenda_SCOPUS.pdf Mohamed, Shafizan and Idid, Syed Arabi (2019) Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election. Intellectual Discourse. pp. 373-395. ISSN 0128-4878 E-ISSN 2289-5639
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	H Social Sciences (General) H61.8 Communication of information JQ719 Elections in Malaysia
spellingShingle	H Social Sciences (General) H61.8 Communication of information JQ719 Elections in Malaysia Mohamed, Shafizan Idid, Syed Arabi Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election
description	This paper investigates whether online news that are shared on Facebook set the agenda for its readers. In response to the importance of social networking sites as sources of information, news media organizations have set up Facebook channels in which they publish news stories or links to articles. This allows for a wider news reach as well as audience participation. When audience members read and subsequently comment on news articles on Facebook, it becomes possible to identify public opinions and sentiments on the issues being covered. To investigate whether user comments mirror the issues and sentiments presented in the news articles, the agenda-setting approach was applied. Content analysis was used to analyse audience comments on over 450 news articles from 4 major newspapers written during the Rantau by-election in Malaysia (April, 2019). The findings showed that while the newspapers and the readers do share some issue salience, the relationship does not typify a traditional agenda-setting dynamic. The news readers are not just the ones receiving the news and issues. Rather, they are also commenters who are influencing how others receive news and issues hence disrupting the conventional public opinion model.
format	Article
author	Mohamed, Shafizan Idid, Syed Arabi
author_facet	Mohamed, Shafizan Idid, Syed Arabi
author_sort	Mohamed, Shafizan
title	Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election
title_short	Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election
title_full	Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election
title_fullStr	Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election
title_full_unstemmed	Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election
title_sort	who sets the agenda? locating the formation of public opinion during the rantau by-election
publishDate	2019
url	http://irep.iium.edu.my/77469/ http://irep.iium.edu.my/77469/1/863 http://irep.iium.edu.my/77469/3/Intellectual%20discourse.pdf http://irep.iium.edu.my/77469/14/77469_Who%20Sets%20The%20Agenda_SCOPUS.pdf
first_indexed	2023-09-18T21:49:15Z
last_indexed	2023-09-18T21:49:15Z
_version_	1777413658617315328

Who Sets The Agenda? Locating the Formation of Public Opinion during the Rantau By-Election

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