Promotional language and Maqasid Shariah in the advertisements of local and international halal food products
Abstract: The halal industry is a booming global trade that is known to be profitable to various market sectors. With the aspiration to be the Global Halal Hub by 2020, Malaysia will undoubtedly benefit from the strategic marketing of halal food products. One of the aspects that are known to influe...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English English English English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77280/ http://irep.iium.edu.my/77280/1/abstract-islamicad%26marketing.pdf http://irep.iium.edu.my/77280/2/IslamicAd%26MarketingSeminar.pdf http://irep.iium.edu.my/77280/3/SEMINAR%20Islamic%20Advertising%20IMC_PROGRAMME%20TENTATIVE-10Dec2019.pdf http://irep.iium.edu.my/77280/4/Cert-Seminar%20on%20Islamic%20Marketing.pdf |