Communicating quality audit indicators for inbound tourism: a qualitative insight from Malaysian travel agencies
Quality assurance is fundamental to all business activities in the tourism sector as it is advantageous to market recognition and competitiveness. Awareness of the importance of quality assurance certifications is already in place in Malaysia however it is still under-researched. Thus, this study ai...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Eurasia Business and Economics Society
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76895/ http://irep.iium.edu.my/76895/ http://irep.iium.edu.my/76895/1/Oct2019_29th%20EBES%20Conference%20-%20Lisbon%20Proceedings%20Vol.3%20%28excerpt%29.pdf |