The copyright reward system and content owners in the creative industry: a study of the Malaysian film and TV industry
The creative industry is identified as one of the key drivers to move Malaysia into a high income and knowledge‐based economy. Copyright law and complementary policies were used as measures to stimulate the creative industry. However, the industry's growth is far from the expectation. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English English |
| Published: |
Wiley
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76836/ http://irep.iium.edu.my/76836/ http://irep.iium.edu.my/76836/ http://irep.iium.edu.my/76836/15/76836_The%20copyright%20reward%20system.pdf http://irep.iium.edu.my/76836/3/76836_The%20copyright%20reward%20system_WOS.pdf http://irep.iium.edu.my/76836/21/76836_The%20copyright%20reward%20system%20and%20content%20owners%20in%20the%20creative%20industry-%20A%20study%20of%20the%20Malaysian%20film%20and%20TV%20industry_Scopus.pdf |
| Summary: | The creative industry is identified as one of the key drivers
to move Malaysia into a high income and knowledge‐based
economy. Copyright law and complementary policies were
used as measures to stimulate the creative industry.
However, the industry's growth is far from the expectation.
This leads to a two‐prong inquiry. First, the paper attempts
to examine the adequacy of copyright rules and provisions in
securing the rights of the creators and provide them with
the motivation to produce more creative works. The aim is
to explore the dynamics between the various copyright
beneficiaries in the creative industry in Malaysia to understand what are the actual problems that deprive the
copyright owners from reaping the full value of the exclusive
rights granted to them. The second objective is to examine
whether the copyright provisions are aligned with complementary policies implemented to boost the creative content
industry. Our primary contention is that both the legal
reforms and complementary policies used to support the
industry need to be revisited. The legal reforms must be
aligned with the structure and dynamics of power in the
industry to give all the beneficiaries an equal bargaining
plane to take advantage of the copyright system. |
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