Kajang by-election: a study of voter behaviour

This paper evaluates the Kajang by-election held in 2014 from the perspective of the third person effect. The state seat of Kajang was considered important given the poor results obtained by the ruling party, Barisan Nasional, then, a party that lost for the second successive time its two-third parl...

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Main Authors:	Syed Abdullah Idid, Syed Arabi, Souket, Rizwanah, Wakichan, Azrul Hisyam
Format:	Conference or Workshop Item
Language:	English English English
Published:	2019
Subjects:	JF2011 Political parties P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/76422/ http://irep.iium.edu.my/76422/ http://irep.iium.edu.my/76422/2/IREP%20ANPOR%20Guidebook.pdf http://irep.iium.edu.my/76422/3/ANPOR%202019%20%20FULL%20PAPER%20KAJANG%20BY-ELECTIONS.pdf http://irep.iium.edu.my/76422/4/ANPOR%202019%20PRESENTATION.pdf

id	iium-76422
recordtype	eprints
spelling	iium-764222019-12-09T02:07:26Z http://irep.iium.edu.my/76422/ Kajang by-election: a study of voter behaviour Syed Abdullah Idid, Syed Arabi Souket, Rizwanah Wakichan, Azrul Hisyam JF2011 Political parties P87 Communication. Mass media This paper evaluates the Kajang by-election held in 2014 from the perspective of the third person effect. The state seat of Kajang was considered important given the poor results obtained by the ruling party, Barisan Nasional, then, a party that lost for the second successive time its two-third parliamentary strength. The Kajang by-election was held where PKR president Wan Azizah Wan Ismail was challenged by Chew Mei Fun, a Malaysian Chinese Association (MCA) vice president, representing the BN. This by-election was significant as it was held after the recent general elections and was a good ground to test the voter’s state of mind and perception towards the ruling party. The Kajang by-election resulted in PKR (People's Justice Party) winning with a victory margin of 19% garnering a greater Malay support. This study was conducted to test the impact of the political campaign messages on the voters. Voter perception was studied and analyzed from phase one that was done from 1 to 8 March and phase two that was done from 29 to 31 March. Based on the analysis of survey responses from the sample (phase one, n = 589 and phase two, n = 619), we found not much differences in the voter behaviour between phase one and phase two, thus confirming their choice of party. Comparisons on the voter behaviour in both phases were made in the context of gender, race, age, education level and income. The survey study also retrospectively tested for the presence of a third-person effect, aiming to investigate the perceived self-other discrepancy with regard to how the political campaign messages influenced voters’ choice of party. Results indicated a reverse third person effect on the recipients of favourable party messages thus affecting their decision making. 2019-11 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/76422/2/IREP%20ANPOR%20Guidebook.pdf application/pdf en http://irep.iium.edu.my/76422/3/ANPOR%202019%20%20FULL%20PAPER%20KAJANG%20BY-ELECTIONS.pdf application/pdf en http://irep.iium.edu.my/76422/4/ANPOR%202019%20PRESENTATION.pdf Syed Abdullah Idid, Syed Arabi and Souket, Rizwanah and Wakichan, Azrul Hisyam (2019) Kajang by-election: a study of voter behaviour. In: 2019 ANPOR-APCA Annual Conference, 6th-9th November 2019, Shangri-La Chiang Mai, Thailand. (Unpublished) https://www.anpor.net/chiangmai2019/2019-apca-annual-conference/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	JF2011 Political parties P87 Communication. Mass media
spellingShingle	JF2011 Political parties P87 Communication. Mass media Syed Abdullah Idid, Syed Arabi Souket, Rizwanah Wakichan, Azrul Hisyam Kajang by-election: a study of voter behaviour
description	This paper evaluates the Kajang by-election held in 2014 from the perspective of the third person effect. The state seat of Kajang was considered important given the poor results obtained by the ruling party, Barisan Nasional, then, a party that lost for the second successive time its two-third parliamentary strength. The Kajang by-election was held where PKR president Wan Azizah Wan Ismail was challenged by Chew Mei Fun, a Malaysian Chinese Association (MCA) vice president, representing the BN. This by-election was significant as it was held after the recent general elections and was a good ground to test the voter’s state of mind and perception towards the ruling party. The Kajang by-election resulted in PKR (People's Justice Party) winning with a victory margin of 19% garnering a greater Malay support. This study was conducted to test the impact of the political campaign messages on the voters. Voter perception was studied and analyzed from phase one that was done from 1 to 8 March and phase two that was done from 29 to 31 March. Based on the analysis of survey responses from the sample (phase one, n = 589 and phase two, n = 619), we found not much differences in the voter behaviour between phase one and phase two, thus confirming their choice of party. Comparisons on the voter behaviour in both phases were made in the context of gender, race, age, education level and income. The survey study also retrospectively tested for the presence of a third-person effect, aiming to investigate the perceived self-other discrepancy with regard to how the political campaign messages influenced voters’ choice of party. Results indicated a reverse third person effect on the recipients of favourable party messages thus affecting their decision making.
format	Conference or Workshop Item
author	Syed Abdullah Idid, Syed Arabi Souket, Rizwanah Wakichan, Azrul Hisyam
author_facet	Syed Abdullah Idid, Syed Arabi Souket, Rizwanah Wakichan, Azrul Hisyam
author_sort	Syed Abdullah Idid, Syed Arabi
title	Kajang by-election: a study of voter behaviour
title_short	Kajang by-election: a study of voter behaviour
title_full	Kajang by-election: a study of voter behaviour
title_fullStr	Kajang by-election: a study of voter behaviour
title_full_unstemmed	Kajang by-election: a study of voter behaviour
title_sort	kajang by-election: a study of voter behaviour
publishDate	2019
url	http://irep.iium.edu.my/76422/ http://irep.iium.edu.my/76422/ http://irep.iium.edu.my/76422/2/IREP%20ANPOR%20Guidebook.pdf http://irep.iium.edu.my/76422/3/ANPOR%202019%20%20FULL%20PAPER%20KAJANG%20BY-ELECTIONS.pdf http://irep.iium.edu.my/76422/4/ANPOR%202019%20PRESENTATION.pdf
first_indexed	2023-09-18T21:47:59Z
last_indexed	2023-09-18T21:47:59Z
_version_	1777413578411737088

Kajang by-election: a study of voter behaviour

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