The effect of customer satisfaction on customer loyalty in the motor industry
This study aims to determine the effects of three exogenous variables, namely, service quality, price fairness and Shari’ah compliance on customer loyalty through customer satisfaction as the mediator. Applying the theory of customer satisfaction, a structural equation model was developed and tested...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universidad del Zulia
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76271/ http://irep.iium.edu.my/76271/ http://irep.iium.edu.my/76271/1/76271_The%20effect%20of%20customer%20satisfaction.pdf http://irep.iium.edu.my/76271/2/76271_The%20effect%20of%20customer%20satisfaction_SCOPUS.pdf |