Likelihood of using online banking services among consumers: application of logit model

Research on the area of internet banking has been extensively studied in developing countries since internet banking resumed from the new millennium. Most studies on this topic were conducted in Asian countries. Most methods adopted are attempted to analyze the ‘perception' among respondents...

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Main Authors:	Duasa, Jarita, Zainan Nazri, Nurul Jannah, Zainal, Nur Hidayah
Format:	Article
Language:	English English English
Published:	Malaysian Consumer and Family Economics Association (MACFEA) 2019
Subjects:	H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand HG1501 Banking
Online Access:	http://irep.iium.edu.my/76004/ http://irep.iium.edu.my/76004/ http://irep.iium.edu.my/76004/1/2019-Vol-22-S2-Article-14_majcafe.pdf http://irep.iium.edu.my/76004/7/Vol%2022%20%28S2%29%2C%202019%20%E2%80%93%20MAJCAFE.pdf http://irep.iium.edu.my/76004/8/76004_Likelihood%20of%20using%20online%20banking_SCOPUS.pdf

id	iium-76004
recordtype	eprints
spelling	iium-760042020-02-27T04:07:08Z http://irep.iium.edu.my/76004/ Likelihood of using online banking services among consumers: application of logit model Duasa, Jarita Zainan Nazri, Nurul Jannah Zainal, Nur Hidayah H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand HG1501 Banking Research on the area of internet banking has been extensively studied in developing countries since internet banking resumed from the new millennium. Most studies on this topic were conducted in Asian countries. Most methods adopted are attempted to analyze the ‘perception' among respondents or consumers on this technology. Very limited studies were using logit or probit regression to explore the ‘probability’ or ‘likelihood’ of consumers using internet banking, in particular among Malaysian consumers. The current study aims to analyze the probability of using digital banking services among consumers in Malaysia using survey data collected in the area of Klang Valley. Responses from the survey are analyzed empirically using logistic regression and the study finds that regardless of the choice of consumers on banks whether it is local or foreign, Islamic or conventional and regardless of how often they visit the bank(s), the likelihood of using online banking is significantly determined by the level of education they have, gender and category of employment. There is a higher probability of choosing online banking services among those who are highly educated, females and those who are not working in the government sector. Malaysian Consumer and Family Economics Association (MACFEA) 2019 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76004/1/2019-Vol-22-S2-Article-14_majcafe.pdf application/pdf en http://irep.iium.edu.my/76004/7/Vol%2022%20%28S2%29%2C%202019%20%E2%80%93%20MAJCAFE.pdf application/pdf en http://irep.iium.edu.my/76004/8/76004_Likelihood%20of%20using%20online%20banking_SCOPUS.pdf Duasa, Jarita and Zainan Nazri, Nurul Jannah and Zainal, Nur Hidayah (2019) Likelihood of using online banking services among consumers: application of logit model. Malaysian Journal of Consumer and Family Economics (MAJCAFE), 22 (S2). pp. 220-232. E-ISSN 1511-2802 http://www.majcafe.com/wp-content/uploads/2019/10/2019-Vol-22-S2-Article-14.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand HG1501 Banking
spellingShingle	H Social Sciences (General) HB Economic Theory HB801 Consumption. Demand HG1501 Banking Duasa, Jarita Zainan Nazri, Nurul Jannah Zainal, Nur Hidayah Likelihood of using online banking services among consumers: application of logit model
description	Research on the area of internet banking has been extensively studied in developing countries since internet banking resumed from the new millennium. Most studies on this topic were conducted in Asian countries. Most methods adopted are attempted to analyze the ‘perception' among respondents or consumers on this technology. Very limited studies were using logit or probit regression to explore the ‘probability’ or ‘likelihood’ of consumers using internet banking, in particular among Malaysian consumers. The current study aims to analyze the probability of using digital banking services among consumers in Malaysia using survey data collected in the area of Klang Valley. Responses from the survey are analyzed empirically using logistic regression and the study finds that regardless of the choice of consumers on banks whether it is local or foreign, Islamic or conventional and regardless of how often they visit the bank(s), the likelihood of using online banking is significantly determined by the level of education they have, gender and category of employment. There is a higher probability of choosing online banking services among those who are highly educated, females and those who are not working in the government sector.
format	Article
author	Duasa, Jarita Zainan Nazri, Nurul Jannah Zainal, Nur Hidayah
author_facet	Duasa, Jarita Zainan Nazri, Nurul Jannah Zainal, Nur Hidayah
author_sort	Duasa, Jarita
title	Likelihood of using online banking services among consumers: application of logit model
title_short	Likelihood of using online banking services among consumers: application of logit model
title_full	Likelihood of using online banking services among consumers: application of logit model
title_fullStr	Likelihood of using online banking services among consumers: application of logit model
title_full_unstemmed	Likelihood of using online banking services among consumers: application of logit model
title_sort	likelihood of using online banking services among consumers: application of logit model
publisher	Malaysian Consumer and Family Economics Association (MACFEA)
publishDate	2019
url	http://irep.iium.edu.my/76004/ http://irep.iium.edu.my/76004/ http://irep.iium.edu.my/76004/1/2019-Vol-22-S2-Article-14_majcafe.pdf http://irep.iium.edu.my/76004/7/Vol%2022%20%28S2%29%2C%202019%20%E2%80%93%20MAJCAFE.pdf http://irep.iium.edu.my/76004/8/76004_Likelihood%20of%20using%20online%20banking_SCOPUS.pdf
first_indexed	2023-09-18T21:47:29Z
last_indexed	2023-09-18T21:47:29Z
_version_	1777413546675535872

Likelihood of using online banking services among consumers: application of logit model

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