Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia

Factory workers are a relatively understudied and marginalized population, although they are one of the biggest contributors to the Malaysian labor force. This study aimed to focus on factory workers, and factors that influenced their voting behavior and support towards Malaysian leaders, such as ag...

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Main Authors:	Tengku Mohd Azzman, Tengku Siti Aisha, A Manaf, Aini Maznina, Ahmad, Zeti Azreen, Yusoh, Mohd Helmi
Format:	Conference or Workshop Item
Language:	English English
Published:	2019
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/75950/ http://irep.iium.edu.my/75950/2/PROGRAMME%20ITINERARY%20COMMUNICATION%20RESEARCH%20SEMINAR%2023%20JULY%2019.pdf http://irep.iium.edu.my/75950/9/75950%20slide.pdf

id	iium-75950
recordtype	eprints
spelling	iium-759502019-12-04T02:42:47Z http://irep.iium.edu.my/75950/ Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia Tengku Mohd Azzman, Tengku Siti Aisha A Manaf, Aini Maznina Ahmad, Zeti Azreen Yusoh, Mohd Helmi P87 Communication. Mass media Factory workers are a relatively understudied and marginalized population, although they are one of the biggest contributors to the Malaysian labor force. This study aimed to focus on factory workers, and factors that influenced their voting behavior and support towards Malaysian leaders, such as age, gender, education level and income. A cross-sectional survey was carried out among factory workers in Malaysia, mainly in the industrial areas in Klang Valleys (N = 475). Generally, Malaysian factory workers are politically active; majority reported that they have registered as voters (88%) and did vote in the previous General Election in 2018 (82%). Findings also indicate that due to the recent General Election in 2018, support for political parties did reflect the changes seen recently in the Malaysian political landscape, where almost half of the factory workers were seen to choose Pakatan Harapan (42%) as their party of choice. More interesting was the fact that the votes among Malay workers were split almost evenly between three parties: PH, UMNO and PAS. Factory workers also mainly had positive perception towards the top Malaysian leaders (i.e. PM and DPM), although they were more ambivalent towards other leaders. Overall, it is found that while gender did not influence voting behavior, age group, income group, and education level did influence whether factory workers chose to vote or not. Thus, in order to increase support for political parties and to ensure factory workers vote, communication strategies should be tailored to attract voters from this demographic group. 2019 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/75950/2/PROGRAMME%20ITINERARY%20COMMUNICATION%20RESEARCH%20SEMINAR%2023%20JULY%2019.pdf application/pdf en http://irep.iium.edu.my/75950/9/75950%20slide.pdf Tengku Mohd Azzman, Tengku Siti Aisha and A Manaf, Aini Maznina and Ahmad, Zeti Azreen and Yusoh, Mohd Helmi (2019) Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019, 25th July 2019, Gombak, Kuala Lumpur. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Tengku Mohd Azzman, Tengku Siti Aisha A Manaf, Aini Maznina Ahmad, Zeti Azreen Yusoh, Mohd Helmi Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia
description	Factory workers are a relatively understudied and marginalized population, although they are one of the biggest contributors to the Malaysian labor force. This study aimed to focus on factory workers, and factors that influenced their voting behavior and support towards Malaysian leaders, such as age, gender, education level and income. A cross-sectional survey was carried out among factory workers in Malaysia, mainly in the industrial areas in Klang Valleys (N = 475). Generally, Malaysian factory workers are politically active; majority reported that they have registered as voters (88%) and did vote in the previous General Election in 2018 (82%). Findings also indicate that due to the recent General Election in 2018, support for political parties did reflect the changes seen recently in the Malaysian political landscape, where almost half of the factory workers were seen to choose Pakatan Harapan (42%) as their party of choice. More interesting was the fact that the votes among Malay workers were split almost evenly between three parties: PH, UMNO and PAS. Factory workers also mainly had positive perception towards the top Malaysian leaders (i.e. PM and DPM), although they were more ambivalent towards other leaders. Overall, it is found that while gender did not influence voting behavior, age group, income group, and education level did influence whether factory workers chose to vote or not. Thus, in order to increase support for political parties and to ensure factory workers vote, communication strategies should be tailored to attract voters from this demographic group.
format	Conference or Workshop Item
author	Tengku Mohd Azzman, Tengku Siti Aisha A Manaf, Aini Maznina Ahmad, Zeti Azreen Yusoh, Mohd Helmi
author_facet	Tengku Mohd Azzman, Tengku Siti Aisha A Manaf, Aini Maznina Ahmad, Zeti Azreen Yusoh, Mohd Helmi
author_sort	Tengku Mohd Azzman, Tengku Siti Aisha
title	Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia
title_short	Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia
title_full	Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia
title_fullStr	Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia
title_full_unstemmed	Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia
title_sort	predictors of voting behavior & support towards malaysian leaders: a study among factory workers in malaysia
publishDate	2019
url	http://irep.iium.edu.my/75950/ http://irep.iium.edu.my/75950/2/PROGRAMME%20ITINERARY%20COMMUNICATION%20RESEARCH%20SEMINAR%2023%20JULY%2019.pdf http://irep.iium.edu.my/75950/9/75950%20slide.pdf
first_indexed	2023-09-18T21:47:25Z
last_indexed	2023-09-18T21:47:25Z
_version_	1777413542479134720

Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia

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