Barisan Nasional's GE14 campaign materials: a reversed third-person effect
The third-person effect theory postulates that respondents would deny media’s direct effect on themselves but would perceive the same media as having a greater effect on others. A “reverse” third-person effect happens when the intended influence is perceived to be desirable or intelligent on oneself...
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| Format: | Article |
| Language: | English English |
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Taylor's University Lakeside Campus
2019
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| Online Access: | http://irep.iium.edu.my/75434/ http://irep.iium.edu.my/75434/ http://irep.iium.edu.my/75434/1/75434_Barisan%20Nasional%27s%20GE14.pdf http://irep.iium.edu.my/75434/2/75434_Barisan%20Nasional%27s%20GE14_SCOPUS.pdf |
