Factors affecting investors’ intention to invest in a peer-to peer lending platform in Malaysia: an extended technology acceptance model
There has been significant growth in peer-to-peer (P2P) lending platforms in recent years, given the advancement of information and online technologies. Because this type of platform is gaining in importance and popularity, it becomes necessary to examine the factors that influence the behavioral...
| Main Authors: | , , , , , |
|---|---|
| Format: | Monograph |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/74979/ http://irep.iium.edu.my/74979/ http://irep.iium.edu.my/74979/1/adbi-wp998.pdf |
| Summary: | There has been significant growth in peer-to-peer (P2P) lending platforms in recent years,
given the advancement of information and online technologies. Because this type of platform
is gaining in importance and popularity, it becomes necessary to examine the factors that
influence the behavioral intention of investors to invest in a P2P lending platform. Based on
an extended technology acceptance model and using a structured survey questionnaire, this
study examines the factors that influence retail investors to invest in a P2P lending platform in
Klang Valley, Malaysia. The results show that intention to invest is mainly influenced or driven
by trust. Other variables, namely perceived risk, perceived ease of use, and security, are found
to have no impact on investors’ decisions. The study findings provide managerial implications
and theoretical contributions. |
|---|