Malays consumer racism ethnocentrism and animosity

The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the re...

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Bibliographic Details
Main Author: Abdul Latif, Samshul Amry
Format: Book
Language:English
Published: IIUM Press, International Islamic University Malaysia 2017
Subjects:
Online Access:http://irep.iium.edu.my/74975/
http://irep.iium.edu.my/74975/1/74975_Malays%20consumer%20racism%20ethnocentrim%20and%20animosity.pdf
Description
Summary:The purpose of this research is to examine the effects of three exogenous constructs; consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity towards Malay consumers' product judgement and willingness to buy Chinese products. First, this chapter discusses the results from the main samples and analyzes the relationship results between each exogenous and endogenous constructs. This is then followed with further discussion based on the heterogeneity characteristic of the samples particularly the rural versus urban factor. After that, the implication towards and real-world application is considered.