The adoption of Korean popular culture among IIUM students

The adoption of Korean popular culture among IIUM students

The presence of Korean wave in Malaysia has led Malaysians to focus more on Korean society and its culture. The purpose of this study is to find out the adoption of Korean popular culture by students in International Islamic University Malaysia (IIUM). Specifically, this study examines the relations...

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Main Authors: Ali, Habib, Wok, Saodah, A. Manaf, Aina Maznina, Jamalludin, Nur Hafifah
Format: Conference or Workshop Item
Language:English
Published: Kolej Universiti Islam Melaka 2019
Subjects:
H61.8 Communication of information
Online Access:http://irep.iium.edu.my/74756/
http://irep.iium.edu.my/74756/34/74756%20THE%20ADOPTION%20OF%20KOREAN%20POPULAR%20CULTURE%20AMONG%20IIUM%20STUDENTS.pdf
id iium-74756
recordtype eprints
spelling iium-747562019-10-25T02:17:55Z http://irep.iium.edu.my/74756/ The adoption of Korean popular culture among IIUM students Ali, Habib Wok, Saodah A. Manaf, Aina Maznina Jamalludin, Nur Hafifah H61.8 Communication of information The presence of Korean wave in Malaysia has led Malaysians to focus more on Korean society and its culture. The purpose of this study is to find out the adoption of Korean popular culture by students in International Islamic University Malaysia (IIUM). Specifically, this study examines the relationship between media exposure, perception, attitude and adoption of Korean popular culture. Perception and attitude are the mediators to the relationship between media exposure and adoption of Korean popular culture. The underpinning theory for this study is cultivation theory. This study employs a quantitative research design using the survey method. Both online and self-administered questionnaires were used for data collection. A total of 420 respondents participated in the survey. Findings showed that the respondents are exposed to Korean popular culture mainly through television and radio. They have a positive perception and attitude towards Korean popular culture and they are also positively adopting the Korean popular culture. There is a positive relationship between media exposure, perception, attitude and adoption of Korean popular culture. Perception and attitude partially mediate the relationship between media exposure and the adoption of Korean popular culture. Cultivation theory is partially supported by this research. ******************************************************************************************************************************* Kehadiran gelombang Korea di Malaysia telah menyebabkan rakyat Malaysia lebih fokus kepada masyarakat Korea dan budayanya. Tujuan kajian ini adalah untuk mengetahui penggunaan budaya popular Korea oleh pelajar-pelajar di Universiti Islam Antarabangsa Malaysia (UIAM). Khususnya, kajian ini mengkaji hubungan antara pendedahan media, persepsi, sikap dan penggunaan budaya populer Korea. Persepsi dan sikap adalah mediator kepada hubungan antara pendedahan media dan penggunaan budaya populer Korea. Teori pendukung untuk kajian ini adalah teori penanaman. Kajian ini menggunakan reka bentuk penyelidikan kuantitatif menggunakan kaedah tinjauan. Soal soal selidik secara dalam talian dan kendiri digunakan untuk pengumpulan data. Sejumlah 420 responden mengambil bahagian dalam tinjauan itu. Dapatan menunjukkan bahawa responden terdedah kepada budaya popular Korea terutamanya melalui televisyen dan radio. Mereka mempunyai persepsi positif dan sikap terhadap budaya popular Korea dan mereka juga mengamalkan budaya Korea yang popular. Terdapat hubungan positif antara pendedahan media, persepsi, sikap dan penggunaan budaya popular Korea. Persepsi dan sikap sebahagiannya memeterai hubungan antara pendedahan media dan penggunaan budaya popular Korea. Teori penanaman sebahagiannya disokong oleh kajian ini Kolej Universiti Islam Melaka 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/74756/34/74756%20THE%20ADOPTION%20OF%20KOREAN%20POPULAR%20CULTURE%20AMONG%20IIUM%20STUDENTS.pdf Ali, Habib and Wok, Saodah and A. Manaf, Aina Maznina and Jamalludin, Nur Hafifah (2019) The adoption of Korean popular culture among IIUM students. In: LCE International 2019: The 1st International Language, Culture and Education, 28th-29th August 2019, Melaka.
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic H61.8 Communication of information
spellingShingle H61.8 Communication of information
Ali, Habib
Wok, Saodah
A. Manaf, Aina Maznina
Jamalludin, Nur Hafifah
The adoption of Korean popular culture among IIUM students
description The presence of Korean wave in Malaysia has led Malaysians to focus more on Korean society and its culture. The purpose of this study is to find out the adoption of Korean popular culture by students in International Islamic University Malaysia (IIUM). Specifically, this study examines the relationship between media exposure, perception, attitude and adoption of Korean popular culture. Perception and attitude are the mediators to the relationship between media exposure and adoption of Korean popular culture. The underpinning theory for this study is cultivation theory. This study employs a quantitative research design using the survey method. Both online and self-administered questionnaires were used for data collection. A total of 420 respondents participated in the survey. Findings showed that the respondents are exposed to Korean popular culture mainly through television and radio. They have a positive perception and attitude towards Korean popular culture and they are also positively adopting the Korean popular culture. There is a positive relationship between media exposure, perception, attitude and adoption of Korean popular culture. Perception and attitude partially mediate the relationship between media exposure and the adoption of Korean popular culture. Cultivation theory is partially supported by this research. ******************************************************************************************************************************* Kehadiran gelombang Korea di Malaysia telah menyebabkan rakyat Malaysia lebih fokus kepada masyarakat Korea dan budayanya. Tujuan kajian ini adalah untuk mengetahui penggunaan budaya popular Korea oleh pelajar-pelajar di Universiti Islam Antarabangsa Malaysia (UIAM). Khususnya, kajian ini mengkaji hubungan antara pendedahan media, persepsi, sikap dan penggunaan budaya populer Korea. Persepsi dan sikap adalah mediator kepada hubungan antara pendedahan media dan penggunaan budaya populer Korea. Teori pendukung untuk kajian ini adalah teori penanaman. Kajian ini menggunakan reka bentuk penyelidikan kuantitatif menggunakan kaedah tinjauan. Soal soal selidik secara dalam talian dan kendiri digunakan untuk pengumpulan data. Sejumlah 420 responden mengambil bahagian dalam tinjauan itu. Dapatan menunjukkan bahawa responden terdedah kepada budaya popular Korea terutamanya melalui televisyen dan radio. Mereka mempunyai persepsi positif dan sikap terhadap budaya popular Korea dan mereka juga mengamalkan budaya Korea yang popular. Terdapat hubungan positif antara pendedahan media, persepsi, sikap dan penggunaan budaya popular Korea. Persepsi dan sikap sebahagiannya memeterai hubungan antara pendedahan media dan penggunaan budaya popular Korea. Teori penanaman sebahagiannya disokong oleh kajian ini
format Conference or Workshop Item
author Ali, Habib
Wok, Saodah
A. Manaf, Aina Maznina
Jamalludin, Nur Hafifah
author_facet Ali, Habib
Wok, Saodah
A. Manaf, Aina Maznina
Jamalludin, Nur Hafifah
author_sort Ali, Habib
title The adoption of Korean popular culture among IIUM students
title_short The adoption of Korean popular culture among IIUM students
title_full The adoption of Korean popular culture among IIUM students
title_fullStr The adoption of Korean popular culture among IIUM students
title_full_unstemmed The adoption of Korean popular culture among IIUM students
title_sort adoption of korean popular culture among iium students
publisher Kolej Universiti Islam Melaka
publishDate 2019
url http://irep.iium.edu.my/74756/
http://irep.iium.edu.my/74756/34/74756%20THE%20ADOPTION%20OF%20KOREAN%20POPULAR%20CULTURE%20AMONG%20IIUM%20STUDENTS.pdf
first_indexed 2023-09-18T21:45:48Z
last_indexed 2023-09-18T21:45:48Z
_version_ 1777413441209761792

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