Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia
Functions of Islamic banking needs more refinement and preciseness for serving greater Ummatic interest. This study related to the advertising and promotion of Islamic banking services in Malaysia...
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| Format: | Article |
| Language: | English |
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Indian Journal of Marketing
2009
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| Online Access: | http://irep.iium.edu.my/73987/ http://irep.iium.edu.my/73987/ http://irep.iium.edu.my/73987/6/73987%20Advertising%20practices%20and%20promotion.pdf |
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iium-73987 |
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eprints |
| spelling |
iium-739872019-09-18T01:43:12Z http://irep.iium.edu.my/73987/ Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia Haque, A. K. M. Ahasanul Mohd. Israil, Khaliq Ahmad Jahan, Syeada Irfath HB801 Consumption. Demand Functions of Islamic banking needs more refinement and preciseness for serving greater Ummatic interest. This study related to the advertising and promotion of Islamic banking services in Malaysia... Indian Journal of Marketing 2009-05 Article PeerReviewed application/pdf en http://irep.iium.edu.my/73987/6/73987%20Advertising%20practices%20and%20promotion.pdf Haque, A. K. M. Ahasanul and Mohd. Israil, Khaliq Ahmad and Jahan, Syeada Irfath (2009) Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia. Indian Journal of Marketing, 39 (5). pp. 35-40. ISSN 0973-8703 http://indianjournalofmarketing.com/index.php/ijom/article/view/36984 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HB801 Consumption. Demand |
| spellingShingle |
HB801 Consumption. Demand Haque, A. K. M. Ahasanul Mohd. Israil, Khaliq Ahmad Jahan, Syeada Irfath Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia |
| description |
Functions of Islamic banking needs more refinement and preciseness for serving greater Ummatic interest. This study related to the advertising and promotion of Islamic banking services in Malaysia... |
| format |
Article |
| author |
Haque, A. K. M. Ahasanul Mohd. Israil, Khaliq Ahmad Jahan, Syeada Irfath |
| author_facet |
Haque, A. K. M. Ahasanul Mohd. Israil, Khaliq Ahmad Jahan, Syeada Irfath |
| author_sort |
Haque, A. K. M. Ahasanul |
| title |
Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia |
| title_short |
Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia |
| title_full |
Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia |
| title_fullStr |
Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia |
| title_full_unstemmed |
Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia |
| title_sort |
advertising practices and promotion in the islamic world under the shariah observation: a case study on bank islam in malaysia |
| publisher |
Indian Journal of Marketing |
| publishDate |
2009 |
| url |
http://irep.iium.edu.my/73987/ http://irep.iium.edu.my/73987/ http://irep.iium.edu.my/73987/6/73987%20Advertising%20practices%20and%20promotion.pdf |
| first_indexed |
2023-09-18T21:44:53Z |
| last_indexed |
2023-09-18T21:44:53Z |
| _version_ |
1777413383608336384 |