The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior

Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Korea, Hong Kong, and Japan while surprisingly, not as flou...

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Main Authors:	Noordin, Mohamad Fauzan, Sadi, A.H.M. Saifullah
Format:	Article
Language:	English
Published:	University of Delhi, Shri Ram College of Commerce 2010
Subjects:	HF Commerce
Online Access:	http://irep.iium.edu.my/7394/ http://irep.iium.edu.my/7394/1/Journal_of_Business_Analyst_JBA_Paper_2.pdf

id	iium-7394
recordtype	eprints
spelling	iium-73942011-11-29T13:00:15Z http://irep.iium.edu.my/7394/ The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior Noordin, Mohamad Fauzan Sadi, A.H.M. Saifullah HF Commerce Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Korea, Hong Kong, and Japan while surprisingly, not as flourishing in others. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore and Japan. Prior studies have been conducted using traditional adoption models and theories (such as TAM) that mainly focus on technology aspects. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia by developing M-commerce adoption Model based on traditional technology model such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). The findings revealed that Perceived Usefulness, Perceived Ease of Use, Perceived trust are positively associated with consumer attitude towards use M-commerce which is affecting consumer intention to use. Personal innovativeness and perceived cost were found to have insignificant effect on consumer attitude towards use. In addition, Social Influence and self-control are affecting subjective norm which has significant affect consumer intention to use m-commerce. Self-efficacy and facilitating condition are also affecting perceived behavioral control which has strong relationship with consumer intention to use m-commerce. The findings made a contribution, allowing us to understand the factors that can affect the adoption of m-commerce. The study successfully extended TPB and TAM model with Subjective norm and personal behavioral control to represent a model for the adoption of m-commerce in Malaysia. University of Delhi, Shri Ram College of Commerce 2010 Article PeerReviewed application/pdf en http://irep.iium.edu.my/7394/1/Journal_of_Business_Analyst_JBA_Paper_2.pdf Noordin, Mohamad Fauzan and Sadi, A.H.M. Saifullah (2010) The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior. Journal of Busines Analyst, 31 (1). pp. 1-30. ISSN 0973-211X
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF Commerce
spellingShingle	HF Commerce Noordin, Mohamad Fauzan Sadi, A.H.M. Saifullah The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior
description	Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Korea, Hong Kong, and Japan while surprisingly, not as flourishing in others. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore and Japan. Prior studies have been conducted using traditional adoption models and theories (such as TAM) that mainly focus on technology aspects. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia by developing M-commerce adoption Model based on traditional technology model such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). The findings revealed that Perceived Usefulness, Perceived Ease of Use, Perceived trust are positively associated with consumer attitude towards use M-commerce which is affecting consumer intention to use. Personal innovativeness and perceived cost were found to have insignificant effect on consumer attitude towards use. In addition, Social Influence and self-control are affecting subjective norm which has significant affect consumer intention to use m-commerce. Self-efficacy and facilitating condition are also affecting perceived behavioral control which has strong relationship with consumer intention to use m-commerce. The findings made a contribution, allowing us to understand the factors that can affect the adoption of m-commerce. The study successfully extended TPB and TAM model with Subjective norm and personal behavioral control to represent a model for the adoption of m-commerce in Malaysia.
format	Article
author	Noordin, Mohamad Fauzan Sadi, A.H.M. Saifullah
author_facet	Noordin, Mohamad Fauzan Sadi, A.H.M. Saifullah
author_sort	Noordin, Mohamad Fauzan
title	The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior
title_short	The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior
title_full	The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior
title_fullStr	The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior
title_full_unstemmed	The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior
title_sort	adoption of mobile commerce in malaysia: an exploratory study on the extension of theory of planned behavior
publisher	University of Delhi, Shri Ram College of Commerce
publishDate	2010
url	http://irep.iium.edu.my/7394/ http://irep.iium.edu.my/7394/1/Journal_of_Business_Analyst_JBA_Paper_2.pdf
first_indexed	2023-09-18T20:16:46Z
last_indexed	2023-09-18T20:16:46Z
_version_	1777407839607717888

The adoption of mobile commerce in Malaysia: an exploratory study on the extension of theory of planned behavior

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