Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis

Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some fa...

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Main Authors: Sadi, Saifullah, Noordin, Mohamad Fauzan
Format: Article
Language:English
Published: INTI International University 2011
Subjects:
Online Access:http://irep.iium.edu.my/7390/
http://irep.iium.edu.my/7390/
http://irep.iium.edu.my/7390/1/International_Journal_of_Network_and_Mobile_Technologies_IJNMT_Paper_3.pdf
id iium-7390
recordtype eprints
spelling iium-73902011-11-29T12:59:12Z http://irep.iium.edu.my/7390/ Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis Sadi, Saifullah Noordin, Mohamad Fauzan HF Commerce Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this research, an exploratory factor analysis was conducted on different measures to identify the underlying factors influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically significant and can affect the adoption of m-commerce. INTI International University 2011 Article PeerReviewed application/pdf en http://irep.iium.edu.my/7390/1/International_Journal_of_Network_and_Mobile_Technologies_IJNMT_Paper_3.pdf Sadi, Saifullah and Noordin, Mohamad Fauzan (2011) Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis. International Journal of Network and Mobile Technologies, 20 (Sp.). pp. 1-8. ISSN 2229-9114 http://www.ijnmt.com/
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF Commerce
spellingShingle HF Commerce
Sadi, Saifullah
Noordin, Mohamad Fauzan
Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis
description Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of M-commerce in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this research, an exploratory factor analysis was conducted on different measures to identify the underlying factors influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically significant and can affect the adoption of m-commerce.
format Article
author Sadi, Saifullah
Noordin, Mohamad Fauzan
author_facet Sadi, Saifullah
Noordin, Mohamad Fauzan
author_sort Sadi, Saifullah
title Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis
title_short Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis
title_full Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis
title_fullStr Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis
title_full_unstemmed Developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis
title_sort developing and validating an instrument for measuring m-commerce adoption: an exploratory analysis
publisher INTI International University
publishDate 2011
url http://irep.iium.edu.my/7390/
http://irep.iium.edu.my/7390/
http://irep.iium.edu.my/7390/1/International_Journal_of_Network_and_Mobile_Technologies_IJNMT_Paper_3.pdf
first_indexed 2023-09-18T20:16:46Z
last_indexed 2023-09-18T20:16:46Z
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