The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Mal...
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Online Access: | http://irep.iium.edu.my/73843/ http://irep.iium.edu.my/73843/1/corena%20certificate.pdf http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf http://irep.iium.edu.my/73843/21/73843%20slide.pdf |
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iium-738432019-08-22T07:46:45Z http://irep.iium.edu.my/73843/ The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing Mohamed, Shafizan H61.8 Communication of information H93 Popular works HM621 Culture HT1501 Races This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Malay audiences through the designs of its covers. A visual analysis of 80 covers from 1941 to 2018 was performed, comparing several aspects concerning both the content of the magazine and the art design. Results showed that the evolution of Mastika can be explained through 6 time phases that captured a dynamic use of images and graphics to define and represent the interest of the Malay audiences. 2019 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/73843/1/corena%20certificate.pdf application/pdf en http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf application/pdf en http://irep.iium.edu.my/73843/21/73843%20slide.pdf Mohamed, Shafizan (2019) The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing. In: Communication Research Seminar (CORENA 2019), 25th July 2019, Kuala Lumpur. (Unpublished) |
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institution |
International Islamic University Malaysia |
building |
IIUM Repository |
collection |
Online Access |
language |
English English English |
topic |
H61.8 Communication of information H93 Popular works HM621 Culture HT1501 Races |
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H61.8 Communication of information H93 Popular works HM621 Culture HT1501 Races Mohamed, Shafizan The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing |
description |
This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Malay audiences through the designs of its covers. A visual analysis of 80 covers from 1941 to 2018 was performed, comparing several aspects concerning both the content of the magazine and the art design. Results showed that the evolution of Mastika can be explained through 6 time phases that captured a dynamic use of images and graphics to define and represent the interest of the Malay audiences. |
format |
Conference or Workshop Item |
author |
Mohamed, Shafizan |
author_facet |
Mohamed, Shafizan |
author_sort |
Mohamed, Shafizan |
title |
The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing |
title_short |
The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing |
title_full |
The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing |
title_fullStr |
The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing |
title_full_unstemmed |
The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing |
title_sort |
77 years (1941-2018) evolution of mastika’s cover: a visual framing |
publishDate |
2019 |
url |
http://irep.iium.edu.my/73843/ http://irep.iium.edu.my/73843/1/corena%20certificate.pdf http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf http://irep.iium.edu.my/73843/21/73843%20slide.pdf |
first_indexed |
2023-09-18T21:44:42Z |
last_indexed |
2023-09-18T21:44:42Z |
_version_ |
1777413372299444224 |