The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing

This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Mal...

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Bibliographic Details
Main Author: Mohamed, Shafizan
Format: Conference or Workshop Item
Language:English
English
English
Published: 2019
Subjects:
Online Access:http://irep.iium.edu.my/73843/
http://irep.iium.edu.my/73843/1/corena%20certificate.pdf
http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf
http://irep.iium.edu.my/73843/21/73843%20slide.pdf
id iium-73843
recordtype eprints
spelling iium-738432019-08-22T07:46:45Z http://irep.iium.edu.my/73843/ The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing Mohamed, Shafizan H61.8 Communication of information H93 Popular works HM621 Culture HT1501 Races This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Malay audiences through the designs of its covers. A visual analysis of 80 covers from 1941 to 2018 was performed, comparing several aspects concerning both the content of the magazine and the art design. Results showed that the evolution of Mastika can be explained through 6 time phases that captured a dynamic use of images and graphics to define and represent the interest of the Malay audiences. 2019 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/73843/1/corena%20certificate.pdf application/pdf en http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf application/pdf en http://irep.iium.edu.my/73843/21/73843%20slide.pdf Mohamed, Shafizan (2019) The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing. In: Communication Research Seminar (CORENA 2019), 25th July 2019, Kuala Lumpur. (Unpublished)
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
English
English
topic H61.8 Communication of information
H93 Popular works
HM621 Culture
HT1501 Races
spellingShingle H61.8 Communication of information
H93 Popular works
HM621 Culture
HT1501 Races
Mohamed, Shafizan
The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
description This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Malay audiences through the designs of its covers. A visual analysis of 80 covers from 1941 to 2018 was performed, comparing several aspects concerning both the content of the magazine and the art design. Results showed that the evolution of Mastika can be explained through 6 time phases that captured a dynamic use of images and graphics to define and represent the interest of the Malay audiences.
format Conference or Workshop Item
author Mohamed, Shafizan
author_facet Mohamed, Shafizan
author_sort Mohamed, Shafizan
title The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_short The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_full The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_fullStr The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_full_unstemmed The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing
title_sort 77 years (1941-2018) evolution of mastika’s cover: a visual framing
publishDate 2019
url http://irep.iium.edu.my/73843/
http://irep.iium.edu.my/73843/1/corena%20certificate.pdf
http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf
http://irep.iium.edu.my/73843/21/73843%20slide.pdf
first_indexed 2023-09-18T21:44:42Z
last_indexed 2023-09-18T21:44:42Z
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