From educational to edutainment: issues and challenges of museum public relation in Malaysia

The museum is an important institution of depositors and "guardians" of national cultural treasures for a country. The museum also plays a role in safeguarding and nurturing the value of a society. Through the museum community can learn and take lessons from events that have taken place. S...

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Bibliographic Details
Main Author:	Abdul Manan, Kamaruzzaman
Format:	Conference or Workshop Item
Language:	English
Published:	2019
Subjects:	H61.8 Communication of information H63 Museum. Exhibitions P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/73661/ http://irep.iium.edu.my/73661/14/73661_From%20Educational%20to%20Edutainment_complete.pdf

id	iium-73661
recordtype	eprints
spelling	iium-736612019-07-26T03:27:00Z http://irep.iium.edu.my/73661/ From educational to edutainment: issues and challenges of museum public relation in Malaysia Abdul Manan, Kamaruzzaman H61.8 Communication of information H63 Museum. Exhibitions P87 Communication. Mass media The museum is an important institution of depositors and "guardians" of national cultural treasures for a country. The museum also plays a role in safeguarding and nurturing the value of a society. Through the museum community can learn and take lessons from events that have taken place. So the success of which was obtained by previous generations can continue to be developed and mistakes that have been made can be prevented from recurring. This paper discusses some of the issues involved in the selected Museums with a view to enhancing the visitor experience. The paper is based on our own experiences and observations from three government and three private Museums in Kuala Lumpur and Selangor. As a result of these experiences, and our interactions with the Museum staff and curators, we have become even more concerned over the museum has been forgotten by society. The current awareness among Malaysian on the importance of Museum somewhat is getting low. Museums often misinterpreted as a storage place of the old stuff that are not relevant to the contemporary lifestyle. This scenario can negatively affect the future of the museum and development of civilization and country. We provide some opinions on this issue, based on our initial experiences. This might give an insight to the museum management of the authority in bringing back the important role of the museum to the people and the country. 2019-07-25 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/73661/14/73661_From%20Educational%20to%20Edutainment_complete.pdf Abdul Manan, Kamaruzzaman (2019) From educational to edutainment: issues and challenges of museum public relation in Malaysia. In: Communication Research Seminar (CORENA) 2019, 25 July 2019, WADI BUDI, IIUM. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information H63 Museum. Exhibitions P87 Communication. Mass media
spellingShingle	H61.8 Communication of information H63 Museum. Exhibitions P87 Communication. Mass media Abdul Manan, Kamaruzzaman From educational to edutainment: issues and challenges of museum public relation in Malaysia
description	The museum is an important institution of depositors and "guardians" of national cultural treasures for a country. The museum also plays a role in safeguarding and nurturing the value of a society. Through the museum community can learn and take lessons from events that have taken place. So the success of which was obtained by previous generations can continue to be developed and mistakes that have been made can be prevented from recurring. This paper discusses some of the issues involved in the selected Museums with a view to enhancing the visitor experience. The paper is based on our own experiences and observations from three government and three private Museums in Kuala Lumpur and Selangor. As a result of these experiences, and our interactions with the Museum staff and curators, we have become even more concerned over the museum has been forgotten by society. The current awareness among Malaysian on the importance of Museum somewhat is getting low. Museums often misinterpreted as a storage place of the old stuff that are not relevant to the contemporary lifestyle. This scenario can negatively affect the future of the museum and development of civilization and country. We provide some opinions on this issue, based on our initial experiences. This might give an insight to the museum management of the authority in bringing back the important role of the museum to the people and the country.
format	Conference or Workshop Item
author	Abdul Manan, Kamaruzzaman
author_facet	Abdul Manan, Kamaruzzaman
author_sort	Abdul Manan, Kamaruzzaman
title	From educational to edutainment: issues and challenges of museum public relation in Malaysia
title_short	From educational to edutainment: issues and challenges of museum public relation in Malaysia
title_full	From educational to edutainment: issues and challenges of museum public relation in Malaysia
title_fullStr	From educational to edutainment: issues and challenges of museum public relation in Malaysia
title_full_unstemmed	From educational to edutainment: issues and challenges of museum public relation in Malaysia
title_sort	from educational to edutainment: issues and challenges of museum public relation in malaysia
publishDate	2019
url	http://irep.iium.edu.my/73661/ http://irep.iium.edu.my/73661/14/73661_From%20Educational%20to%20Edutainment_complete.pdf
first_indexed	2023-09-18T21:44:25Z
last_indexed	2023-09-18T21:44:25Z
_version_	1777413354494623744

From educational to edutainment: issues and challenges of museum public relation in Malaysia

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