Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar

This study explores the literature concerning the purchase intention of gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many pu...

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Main Author:	Peredaryenko, Margarita Sergeevna
Format:	Conference or Workshop Item
Language:	English English English
Published:	2019
Subjects:	H Social Sciences (General) HB Economic Theory HG201 Money
Online Access:	http://irep.iium.edu.my/73466/ http://irep.iium.edu.my/73466/22/73466%20Modified%20Version%20of%20the%20Theory%20of%20Planned%20Behaviour.pdf http://irep.iium.edu.my/73466/1/ICFM-2019-050A.pdf http://irep.iium.edu.my/73466/10/ICFM-2019-050A%20%28slides%29.pdf

id	iium-73466
recordtype	eprints
spelling	iium-734662019-09-17T01:00:32Z http://irep.iium.edu.my/73466/ Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar Peredaryenko, Margarita Sergeevna H Social Sciences (General) HB Economic Theory HG201 Money This study explores the literature concerning the purchase intention of gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many public and private initiatives yielding mixed responses from the public. The literature suggests that the theory of planned behaviour is a good analytical approach to understand the purchase intention of Malaysian customers. However, the author of this theory, Ajzen, has discarded the construct of knowledge as irrelevant to the process of formation of behavioural intention. On the other hand, the competing cognitive behavioural theories postulate knowledge as an important variable, at least in the context of consumer behaviour. Thus, this study proposes a modified version of the theory of planned behaviour that includes objective product knowledge and subjective productive knowledge as exogenous variables. A conceptual framework is presented with attitude and behavioural control as mediators. A total of 16 hypotheses were generated. 2019-07 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/73466/22/73466%20Modified%20Version%20of%20the%20Theory%20of%20Planned%20Behaviour.pdf application/pdf en http://irep.iium.edu.my/73466/1/ICFM-2019-050A.pdf application/pdf en http://irep.iium.edu.my/73466/10/ICFM-2019-050A%20%28slides%29.pdf Peredaryenko, Margarita Sergeevna (2019) Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar. In: 1st International Conference on Financial Markets (ICFM 2019), 11th-12th July 2019, Kuala Lumpur. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	H Social Sciences (General) HB Economic Theory HG201 Money
spellingShingle	H Social Sciences (General) HB Economic Theory HG201 Money Peredaryenko, Margarita Sergeevna Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar
description	This study explores the literature concerning the purchase intention of gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many public and private initiatives yielding mixed responses from the public. The literature suggests that the theory of planned behaviour is a good analytical approach to understand the purchase intention of Malaysian customers. However, the author of this theory, Ajzen, has discarded the construct of knowledge as irrelevant to the process of formation of behavioural intention. On the other hand, the competing cognitive behavioural theories postulate knowledge as an important variable, at least in the context of consumer behaviour. Thus, this study proposes a modified version of the theory of planned behaviour that includes objective product knowledge and subjective productive knowledge as exogenous variables. A conceptual framework is presented with attitude and behavioural control as mediators. A total of 16 hypotheses were generated.
format	Conference or Workshop Item
author	Peredaryenko, Margarita Sergeevna
author_facet	Peredaryenko, Margarita Sergeevna
author_sort	Peredaryenko, Margarita Sergeevna
title	Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar
title_short	Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar
title_full	Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar
title_fullStr	Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar
title_full_unstemmed	Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar
title_sort	modified version of the theory of planned behaviour to study the purchase intention towards gold dinar
publishDate	2019
url	http://irep.iium.edu.my/73466/ http://irep.iium.edu.my/73466/22/73466%20Modified%20Version%20of%20the%20Theory%20of%20Planned%20Behaviour.pdf http://irep.iium.edu.my/73466/1/ICFM-2019-050A.pdf http://irep.iium.edu.my/73466/10/ICFM-2019-050A%20%28slides%29.pdf
first_indexed	2023-09-18T21:44:09Z
last_indexed	2023-09-18T21:44:09Z
_version_	1777413337909297152

Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar

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