The promotional language of the Halal food industry: some preliminary findings
The global halal food industry which is currently expanding exponentially presents a huge potential for Malaysia to make her mark in this industry. In achieving its goal to become a global halal hub by 2020, emphasis should not merely be placed on the production of the halal food products but also o...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/73441/ http://irep.iium.edu.my/73441/ http://irep.iium.edu.my/73441/1/INHAC2019%20Presentn-%20Dr%20Adlina%20%281%29.pdf http://irep.iium.edu.my/73441/2/73441_The%20Promotional%20Language%20-%20Tentative.pdf |