Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur
This paper attempts to investigate the tourist satisfaction. The focus of the study is Kuala Lumpur, a well-known tourist destination in Malaysia. Questionnaires were distributed to 420 tourists. Descriptive statistic, factor analysis and multiple regressions were run on the 405 useable data. The re...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cross Current Publisher
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/73295/ http://irep.iium.edu.my/73295/1/CCIJEMMS%201%283%29%2072-76%20%281%29.pdf |