Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur

This paper attempts to investigate the tourist satisfaction. The focus of the study is Kuala Lumpur, a well-known tourist destination in Malaysia. Questionnaires were distributed to 420 tourists. Descriptive statistic, factor analysis and multiple regressions were run on the 405 useable data. The re...

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Main Authors:	Mohamad Noh, Mohamad Taufiq, Abdul Latif, Samshul Amry, Sawari, Siti Salwa
Format:	Article
Language:	English
Published:	Cross Current Publisher 2019
Subjects:	AS Academies and learned societies (General) H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/73295/ http://irep.iium.edu.my/73295/1/CCIJEMMS%201%283%29%2072-76%20%281%29.pdf

id	iium-73295
recordtype	eprints
spelling	iium-732952019-07-14T08:59:01Z http://irep.iium.edu.my/73295/ Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur Mohamad Noh, Mohamad Taufiq Abdul Latif, Samshul Amry Sawari, Siti Salwa AS Academies and learned societies (General) H Social Sciences (General) This paper attempts to investigate the tourist satisfaction. The focus of the study is Kuala Lumpur, a well-known tourist destination in Malaysia. Questionnaires were distributed to 420 tourists. Descriptive statistic, factor analysis and multiple regressions were run on the 405 useable data. The results indicate the highest mean score is 3.95=for the tourist satisfaction. Tourist satisfaction is considered to be the key concept that drive the tourists to revisit certain place. Thus, the higher value for the tourist satisfaction could be a positive sign for the development. Besides that, for the satisfaction restoration, based on all N=405, the mean value is 3.89. On the other hand, the lowest mean value is the satisfaction- connectedness with only 3.53 which represent that youth tourist found out that they felt less sense of belongings towards the destination. The study has several implications for researchers, tour planners, travel related companies, and also government agencies when delivering service for the potential customers. Cross Current Publisher 2019-06-30 Article PeerReviewed application/pdf en http://irep.iium.edu.my/73295/1/CCIJEMMS%201%283%29%2072-76%20%281%29.pdf Mohamad Noh, Mohamad Taufiq and Abdul Latif, Samshul Amry and Sawari, Siti Salwa (2019) Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur. Cross Current International Journal of Economics, Management and Media Studies, 1 (3). pp. 72-76. ISSN 2663-2462
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	AS Academies and learned societies (General) H Social Sciences (General)
spellingShingle	AS Academies and learned societies (General) H Social Sciences (General) Mohamad Noh, Mohamad Taufiq Abdul Latif, Samshul Amry Sawari, Siti Salwa Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur
description	This paper attempts to investigate the tourist satisfaction. The focus of the study is Kuala Lumpur, a well-known tourist destination in Malaysia. Questionnaires were distributed to 420 tourists. Descriptive statistic, factor analysis and multiple regressions were run on the 405 useable data. The results indicate the highest mean score is 3.95=for the tourist satisfaction. Tourist satisfaction is considered to be the key concept that drive the tourists to revisit certain place. Thus, the higher value for the tourist satisfaction could be a positive sign for the development. Besides that, for the satisfaction restoration, based on all N=405, the mean value is 3.89. On the other hand, the lowest mean value is the satisfaction- connectedness with only 3.53 which represent that youth tourist found out that they felt less sense of belongings towards the destination. The study has several implications for researchers, tour planners, travel related companies, and also government agencies when delivering service for the potential customers.
format	Article
author	Mohamad Noh, Mohamad Taufiq Abdul Latif, Samshul Amry Sawari, Siti Salwa
author_facet	Mohamad Noh, Mohamad Taufiq Abdul Latif, Samshul Amry Sawari, Siti Salwa
author_sort	Mohamad Noh, Mohamad Taufiq
title	Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur
title_short	Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur
title_full	Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur
title_fullStr	Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur
title_full_unstemmed	Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur
title_sort	measuring tourist satisfaction and motivation: an investigation on visitors to kuala lumpur
publisher	Cross Current Publisher
publishDate	2019
url	http://irep.iium.edu.my/73295/ http://irep.iium.edu.my/73295/1/CCIJEMMS%201%283%29%2072-76%20%281%29.pdf
first_indexed	2023-09-18T21:43:54Z
last_indexed	2023-09-18T21:43:54Z
_version_	1777413322112499712

Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur

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