Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia

This study explores the uses and gratifications theory on the use of Facebook among Palestinian students at a public university in Malaysia. The theory posits that individuals actively choose media channels or media content to satisfy their needs. In-depth interviews were conducted among 12 heavy us...

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Bibliographic Details
Main Authors:	Alakklouk, Bader, Mokhtar, Aida
Format:	Article
Language:	English
Published:	Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA 2017
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72851/ http://irep.iium.edu.my/72851/ http://irep.iium.edu.my/72851/1/bader%20and%20mokhtar%20%282017%29.pdf

id	iium-72851
recordtype	eprints
spelling	iium-728512019-06-28T08:46:34Z http://irep.iium.edu.my/72851/ Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia Alakklouk, Bader Mokhtar, Aida P87 Communication. Mass media This study explores the uses and gratifications theory on the use of Facebook among Palestinian students at a public university in Malaysia. The theory posits that individuals actively choose media channels or media content to satisfy their needs. In-depth interviews were conducted among 12 heavy users of facebook. These participants comprise Palestinian students of a public university in Malaysia. As it is, Facebook is a convenient platform to express ideas and opinions on the Palestine crisis making it popular amongst Palestinian users particularly with the Palestine-Israel conflict that is taking place now in the West Bank, Gaza Strip and Jerusalem. The findings of the study identify the needs gratified by Facebook: connecting, source of news and information, freedom of expression, entertainment and academic purposes. The reasons why Facebook gratifies the public university’s Palestinian students’ needs is because Facebook is perceived as a convenient platform, is a famous social networking site (SNS), provides entertainment and allows the freedom of expression. The participants pointed out three improvements that are required from Facebook: improving the privacy of users, cutting advertisements and allowing more freedom of expression. Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/72851/1/bader%20and%20mokhtar%20%282017%29.pdf Alakklouk, Bader and Mokhtar, Aida (2017) Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia. Forum Komunikasi, 12 (1). pp. 71-103. ISSN 0127-8991 E-ISSN 0128-2379 https://forumkomunikasi.uitm.edu.my/images/FK2017No12/FK2017-chapter-5.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Alakklouk, Bader Mokhtar, Aida Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia
description	This study explores the uses and gratifications theory on the use of Facebook among Palestinian students at a public university in Malaysia. The theory posits that individuals actively choose media channels or media content to satisfy their needs. In-depth interviews were conducted among 12 heavy users of facebook. These participants comprise Palestinian students of a public university in Malaysia. As it is, Facebook is a convenient platform to express ideas and opinions on the Palestine crisis making it popular amongst Palestinian users particularly with the Palestine-Israel conflict that is taking place now in the West Bank, Gaza Strip and Jerusalem. The findings of the study identify the needs gratified by Facebook: connecting, source of news and information, freedom of expression, entertainment and academic purposes. The reasons why Facebook gratifies the public university’s Palestinian students’ needs is because Facebook is perceived as a convenient platform, is a famous social networking site (SNS), provides entertainment and allows the freedom of expression. The participants pointed out three improvements that are required from Facebook: improving the privacy of users, cutting advertisements and allowing more freedom of expression.
format	Article
author	Alakklouk, Bader Mokhtar, Aida
author_facet	Alakklouk, Bader Mokhtar, Aida
author_sort	Alakklouk, Bader
title	Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia
title_short	Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia
title_full	Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia
title_fullStr	Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia
title_full_unstemmed	Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia
title_sort	facebook and its uses and gratifications: a study of palestinian students at a public university in malaysia
publisher	Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA
publishDate	2017
url	http://irep.iium.edu.my/72851/ http://irep.iium.edu.my/72851/ http://irep.iium.edu.my/72851/1/bader%20and%20mokhtar%20%282017%29.pdf
first_indexed	2023-09-18T21:43:17Z
last_indexed	2023-09-18T21:43:17Z
_version_	1777413282904145920

Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia

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