Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy

Media messages are capable of fashioning our perception of reality through the empowerment of distinctive images of people special needs. Without the existence of special needs representation in advertising, there could be the absence of the inclusion of people with special needs in mainstream socie...

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Bibliographic Details
Main Author:	Mokhtar, Aida
Format:	Conference or Workshop Item
Language:	English English
Published:	2019
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72829/ http://irep.iium.edu.my/72829/2/EMPOWERMENT%20THROUGH%20ADVERTISEMENTS-PICCWED2019.pdf http://irep.iium.edu.my/72829/3/PiCCWED7%20%26%20KLiISC8_Conference%20Program%20%26%20Presentation%20Schedule_Final-speaker%20and%20chair.pdf

id	iium-72829
recordtype	eprints
spelling	iium-728292019-06-26T03:41:37Z http://irep.iium.edu.my/72829/ Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy Mokhtar, Aida P87 Communication. Mass media Media messages are capable of fashioning our perception of reality through the empowerment of distinctive images of people special needs. Without the existence of special needs representation in advertising, there could be the absence of the inclusion of people with special needs in mainstream society. The act of normalising distinctions through dignified portrayals of special needs people that are diverse could be an additional function of advertising in addition to bringing people together at the marketplace. An organisation involved in normalising people with special needs as part of society is a noble act that should be encouraged similarly to upholding the visibility of a brand. Several objectives could be met through advertising from inculcating positive attitudes to special needs people, encouraging values in people, normalising special needs people by mainstream society and promoting goodwill to the organisation. Without such visible depictions, people with special needs could encounter possible exclusion from society initiated from a negative attitude to them. Values such as compassion, and empathy could be communicated through these depictions and inculcated within the audience. These efforts could be part of the organisation’s initiative in being socially responsible. A socially responsible organisation could encourage goodwill from the public through the act of normalising distinctions in the form of special needs. 2019-02-23 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/72829/2/EMPOWERMENT%20THROUGH%20ADVERTISEMENTS-PICCWED2019.pdf application/pdf en http://irep.iium.edu.my/72829/3/PiCCWED7%20%26%20KLiISC8_Conference%20Program%20%26%20Presentation%20Schedule_Final-speaker%20and%20chair.pdf Mokhtar, Aida (2019) Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy. In: 7th Putrajaya International Conference on Children, Women, Elderly and Persons with Disabilities 2019 (PiCCWED7), 23-24 February 2019, Bangi, Malaysia. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Mokhtar, Aida Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
description	Media messages are capable of fashioning our perception of reality through the empowerment of distinctive images of people special needs. Without the existence of special needs representation in advertising, there could be the absence of the inclusion of people with special needs in mainstream society. The act of normalising distinctions through dignified portrayals of special needs people that are diverse could be an additional function of advertising in addition to bringing people together at the marketplace. An organisation involved in normalising people with special needs as part of society is a noble act that should be encouraged similarly to upholding the visibility of a brand. Several objectives could be met through advertising from inculcating positive attitudes to special needs people, encouraging values in people, normalising special needs people by mainstream society and promoting goodwill to the organisation. Without such visible depictions, people with special needs could encounter possible exclusion from society initiated from a negative attitude to them. Values such as compassion, and empathy could be communicated through these depictions and inculcated within the audience. These efforts could be part of the organisation’s initiative in being socially responsible. A socially responsible organisation could encourage goodwill from the public through the act of normalising distinctions in the form of special needs.
format	Conference or Workshop Item
author	Mokhtar, Aida
author_facet	Mokhtar, Aida
author_sort	Mokhtar, Aida
title	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_short	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_full	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_fullStr	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_full_unstemmed	Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
title_sort	empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy
publishDate	2019
url	http://irep.iium.edu.my/72829/ http://irep.iium.edu.my/72829/2/EMPOWERMENT%20THROUGH%20ADVERTISEMENTS-PICCWED2019.pdf http://irep.iium.edu.my/72829/3/PiCCWED7%20%26%20KLiISC8_Conference%20Program%20%26%20Presentation%20Schedule_Final-speaker%20and%20chair.pdf
first_indexed	2023-09-18T21:43:15Z
last_indexed	2023-09-18T21:43:15Z
_version_	1777413280901365760

Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy

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