Advertising and promotion: an Islamic perspective
The life of Muslims should be guided by Islam in a holistic manner including in matters of business and promotion. Promotion is an essential part of marketing bringing buyers and sellers together in the marketplace. Without advertising that is a branch of promotion, customers would not be in the kno...
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2019
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| Online Access: | http://irep.iium.edu.my/72828/ http://irep.iium.edu.my/72828/2/ADVERTISING_PROMOTION_AN_ISLAMIC_PERSPECTIVE.jpg http://irep.iium.edu.my/72828/12/Maqasid%20Shariah%20%26%20advertising.pdf |
