The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising
Advertising effectiveness could be measured by the hierarchy of effects model by Lavidge and Steiner (1961). It depicts the various steps prospective consumers go through before making a purchase. Advertising is the force that is able to move consumers along the different steps. The purpose of life...
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72823/ http://irep.iium.edu.my/72823/13/72823_THE%20LAVIDGE%20AND%20STEINER%20HIERARCHY_complete.pdf |