Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience

Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.

Bibliographic Details
Main Authors:	Mokhtar, Aida, Samsudin, Sofiah, Sawari, Fuad
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72819/ http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf

id	iium-72819
recordtype	eprints
spelling	iium-728192019-06-30T09:11:56Z http://irep.iium.edu.my/72819/ Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad P87 Communication. Mass media Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives. 2016-12-08 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf Mokhtar, Aida and Samsudin, Sofiah and Sawari, Fuad (2016) Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience. In: International Seminar on Islamic Advertising 2016 (ISIA2016), 8th Dec. 2016, Kuala Lumpur. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
description	Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.
format	Conference or Workshop Item
author	Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad
author_facet	Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad
author_sort	Mokhtar, Aida
title	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_short	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_full	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_fullStr	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_full_unstemmed	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_sort	advertisements as reflections of ideals:shari’ah-compliant advertisements for the muslim target audience
publishDate	2016
url	http://irep.iium.edu.my/72819/ http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf
first_indexed	2023-09-18T21:43:14Z
last_indexed	2023-09-18T21:43:14Z
_version_	1777413279463768064

Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience

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