Integrated marketing communication: an insight into its evolution
Integrated marketing communication (IMC) relates to the promotional component of the marketing mix comprising product, price, place and promotion. The ability of IMC in affecting the sales of products underscores its important role in bringing together marketers and buyers at the marketplace. Its el...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72800/ http://irep.iium.edu.my/72800/13/72800_INTEGRATED%20MARKETING%20COMMUNICATION_complete.pdf |