Mokhtar, A., & Ilyass, S. (2018). Integrated marketing communication: An insight into its evolution.
Chicago Style (17th ed.) CitationMokhtar, Aida, and Souhaila Ilyass. Integrated Marketing Communication: An Insight into Its Evolution. 2018.
MLA (8th ed.) CitationMokhtar, Aida, and Souhaila Ilyass. Integrated Marketing Communication: An Insight into Its Evolution. 2018.
Warning: These citations may not always be 100% accurate.