Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election

Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. Facebook was the most popular social media that been used in political communication during the last GE campaign period. In addition, due to its personalization, Facebook is see...

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Main Authors:	Abdul Manan, Kamaruzzaman, Mohamed, Shafizan, Wan Mohd Ghazali, Wan Norshira
Format:	Conference or Workshop Item
Language:	English English
Published:	2019
Subjects:	JQ715 Politics and Government in Malaysia P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72527/ http://irep.iium.edu.my/72527/1/Letter%20Of%20Acceptance%20Abstract%20ID%2049%2C50%2C51%2C52.pdf http://irep.iium.edu.my/72527/3/APRC2019%20ELECTION%20CAMPAIGNING%20ON%20FACEBOOK%20AMONG%20MALAYSIAN%20POLITICIANS.pdf

id	iium-72527
recordtype	eprints
spelling	iium-725272019-06-11T06:52:56Z http://irep.iium.edu.my/72527/ Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election Abdul Manan, Kamaruzzaman Mohamed, Shafizan Wan Mohd Ghazali, Wan Norshira JQ715 Politics and Government in Malaysia P87 Communication. Mass media Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. Facebook was the most popular social media that been used in political communication during the last GE campaign period. In addition, due to its personalization, Facebook is seen as crucial medium for politician candidate to communicate directly with their voters. This allow the politician candidate to build a closer relationship and agenda in win the voters trust. In an attempt to explore how the politicians use Facebook during election campaigns, this study explored official Facebook posts by eight politicians during the 14th Malaysian General Election. The objectives of this study are to explore the political candidate pattern of using Facebook during election, to explore the issues highlighted by politicians in their personal Facebook account and to identify the type of posting political candidate use in their Facebook accounts. Content analysis of the politicians’ Facebook posts showed that the politicians strategically use Facebook to create and maintain a positive image rather than promoting issues and engaging in discussions with the public. The eight candidates differed in terms of the amount of posts they shared but had minor difference in the characteristics of their Facebook contents. In addition, politician candidate actively post information’s related to their campaign activities and use live streaming to broadcast their campaign speech. The candidates are more focused more on promoting their personal credibility as leaders suggesting that Facebook is encouraging the personalization of politics. This indicate that politician candidate used Facebook as the medium to influence the voters on what to think about. 2019-04-27 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/72527/1/Letter%20Of%20Acceptance%20Abstract%20ID%2049%2C50%2C51%2C52.pdf application/pdf en http://irep.iium.edu.my/72527/3/APRC2019%20ELECTION%20CAMPAIGNING%20ON%20FACEBOOK%20AMONG%20MALAYSIAN%20POLITICIANS.pdf Abdul Manan, Kamaruzzaman and Mohamed, Shafizan and Wan Mohd Ghazali, Wan Norshira (2019) Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election. In: Asean University Conference on Public Relations & Communication (APRC 2019), 26th-28th April 2019, Sintok, Kedah. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	JQ715 Politics and Government in Malaysia P87 Communication. Mass media
spellingShingle	JQ715 Politics and Government in Malaysia P87 Communication. Mass media Abdul Manan, Kamaruzzaman Mohamed, Shafizan Wan Mohd Ghazali, Wan Norshira Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election
description	Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. Facebook was the most popular social media that been used in political communication during the last GE campaign period. In addition, due to its personalization, Facebook is seen as crucial medium for politician candidate to communicate directly with their voters. This allow the politician candidate to build a closer relationship and agenda in win the voters trust. In an attempt to explore how the politicians use Facebook during election campaigns, this study explored official Facebook posts by eight politicians during the 14th Malaysian General Election. The objectives of this study are to explore the political candidate pattern of using Facebook during election, to explore the issues highlighted by politicians in their personal Facebook account and to identify the type of posting political candidate use in their Facebook accounts. Content analysis of the politicians’ Facebook posts showed that the politicians strategically use Facebook to create and maintain a positive image rather than promoting issues and engaging in discussions with the public. The eight candidates differed in terms of the amount of posts they shared but had minor difference in the characteristics of their Facebook contents. In addition, politician candidate actively post information’s related to their campaign activities and use live streaming to broadcast their campaign speech. The candidates are more focused more on promoting their personal credibility as leaders suggesting that Facebook is encouraging the personalization of politics. This indicate that politician candidate used Facebook as the medium to influence the voters on what to think about.
format	Conference or Workshop Item
author	Abdul Manan, Kamaruzzaman Mohamed, Shafizan Wan Mohd Ghazali, Wan Norshira
author_facet	Abdul Manan, Kamaruzzaman Mohamed, Shafizan Wan Mohd Ghazali, Wan Norshira
author_sort	Abdul Manan, Kamaruzzaman
title	Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election
title_short	Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election
title_full	Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election
title_fullStr	Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election
title_full_unstemmed	Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election
title_sort	election campaigning on facebook among malaysian politicians in the 14th malaysian general election
publishDate	2019
url	http://irep.iium.edu.my/72527/ http://irep.iium.edu.my/72527/1/Letter%20Of%20Acceptance%20Abstract%20ID%2049%2C50%2C51%2C52.pdf http://irep.iium.edu.my/72527/3/APRC2019%20ELECTION%20CAMPAIGNING%20ON%20FACEBOOK%20AMONG%20MALAYSIAN%20POLITICIANS.pdf
first_indexed	2023-09-18T21:42:44Z
last_indexed	2023-09-18T21:42:44Z
_version_	1777413248750977024

Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election

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