Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention
Gastronomy tourism contributes to about one-fifth of the Malaysian economy, indicating that people travel to the country are probably interested in experiencing the taste of the food. This study aims to identify the tourists’ experience as well as their purchase intention of local Malaysian food....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Association of Malaysian Environment-Behaviour Researchers (AMER)
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/71526/ http://irep.iium.edu.my/71526/ http://irep.iium.edu.my/71526/1/176-334-1-PB%20enriching%20the%20international%20tourist%20experience%20of%20local%20malaysian%20cuisine.pdf |