Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention

Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention

Gastronomy tourism contributes to about one-fifth of the Malaysian economy, indicating that people travel to the country are probably interested in experiencing the taste of the food. This study aims to identify the tourists’ experience as well as their purchase intention of local Malaysian food....

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Bibliographic Details
Main Authors: Saad, Mazni, AbdulRahman, Nadhirah, Umadi, Muhammad Fikri
Format: Article
Language:English
Published: Association of Malaysian Environment-Behaviour Researchers (AMER) 2019
Subjects:
TX901 Hotels, clubs, restaurants, etc. Food service
Online Access:http://irep.iium.edu.my/71526/
http://irep.iium.edu.my/71526/
http://irep.iium.edu.my/71526/1/176-334-1-PB%20enriching%20the%20international%20tourist%20experience%20of%20local%20malaysian%20cuisine.pdf
id iium-71526
recordtype eprints
spelling iium-715262019-07-12T03:32:52Z http://irep.iium.edu.my/71526/ Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention Saad, Mazni AbdulRahman, Nadhirah Umadi, Muhammad Fikri TX901 Hotels, clubs, restaurants, etc. Food service Gastronomy tourism contributes to about one-fifth of the Malaysian economy, indicating that people travel to the country are probably interested in experiencing the taste of the food. This study aims to identify the tourists’ experience as well as their purchase intention of local Malaysian food. The findings of 202 international tourists at Bukit Bintang in Kuala Lumpur highlighted both the characteristics of local Malaysian food and environmental factors as significant influences in the tourists’ willingness to purchase and to savour local food again. Their potential return visit to the country will benefit the tourism industry and the country’s foreign exchange Association of Malaysian Environment-Behaviour Researchers (AMER) 2019-05 Article PeerReviewed application/pdf en http://irep.iium.edu.my/71526/1/176-334-1-PB%20enriching%20the%20international%20tourist%20experience%20of%20local%20malaysian%20cuisine.pdf Saad, Mazni and AbdulRahman, Nadhirah and Umadi, Muhammad Fikri (2019) Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention. Asian Journal of Behavioural Studies (AjBeS), 4 (16 May/August). pp. 33-48. E-ISSN 2398-4295 https://ajbes.e-iph.co.uk/index.php/ajbes/article/view/176/pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic TX901 Hotels, clubs, restaurants, etc. Food service
spellingShingle TX901 Hotels, clubs, restaurants, etc. Food service
Saad, Mazni
AbdulRahman, Nadhirah
Umadi, Muhammad Fikri
Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention
description Gastronomy tourism contributes to about one-fifth of the Malaysian economy, indicating that people travel to the country are probably interested in experiencing the taste of the food. This study aims to identify the tourists’ experience as well as their purchase intention of local Malaysian food. The findings of 202 international tourists at Bukit Bintang in Kuala Lumpur highlighted both the characteristics of local Malaysian food and environmental factors as significant influences in the tourists’ willingness to purchase and to savour local food again. Their potential return visit to the country will benefit the tourism industry and the country’s foreign exchange
format Article
author Saad, Mazni
AbdulRahman, Nadhirah
Umadi, Muhammad Fikri
author_facet Saad, Mazni
AbdulRahman, Nadhirah
Umadi, Muhammad Fikri
author_sort Saad, Mazni
title Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention
title_short Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention
title_full Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention
title_fullStr Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention
title_full_unstemmed Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention
title_sort enriching the international tourist experience of local malaysian cuisine and a guarantee of a purchase intention
publisher Association of Malaysian Environment-Behaviour Researchers (AMER)
publishDate 2019
url http://irep.iium.edu.my/71526/
http://irep.iium.edu.my/71526/
http://irep.iium.edu.my/71526/1/176-334-1-PB%20enriching%20the%20international%20tourist%20experience%20of%20local%20malaysian%20cuisine.pdf
first_indexed 2023-09-18T21:41:25Z
last_indexed 2023-09-18T21:41:25Z
_version_ 1777413165433225216

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