Demographics and Halal food consumption: a quantitative analysis

The objective of this paper is to examine the demographic differences in halal food consumption. Data collected from 730 respondents in Peninsular Malaysia. All respondents were required to answer survey questionnaires related to their demographics and attitude towards halal food. The result of t...

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Main Authors:	Md Sawari, Siti Salwa, Abd Rahman, Nur Hidayah, Rasool, Shahid, Paramboor, Jaafar
Format:	Article
Language:	English
Published:	Academic Inspired Network 2019
Subjects:	BF Psychology H Social Sciences (General) L Education (General)
Online Access:	http://irep.iium.edu.my/71201/ http://irep.iium.edu.my/71201/ http://irep.iium.edu.my/71201/1/71201_Demographics%20and%20Halal%20Food%20Consumption.pdf

id	iium-71201
recordtype	eprints
spelling	iium-712012019-07-12T07:10:59Z http://irep.iium.edu.my/71201/ Demographics and Halal food consumption: a quantitative analysis Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Rasool, Shahid Paramboor, Jaafar BF Psychology H Social Sciences (General) L Education (General) The objective of this paper is to examine the demographic differences in halal food consumption. Data collected from 730 respondents in Peninsular Malaysia. All respondents were required to answer survey questionnaires related to their demographics and attitude towards halal food. The result of this study shows that the majority of Muslims in Malaysia have high-level awareness in consuming halal food. For demographic characteristics focusing on the gender, a significant difference was found (p < 0.05). This research also identified that there was no significant difference in respondents’ attitude towards halal food consumption based on age and origin region (p > 0.05). The practical implication is specifically for the halal food industry as they would be able to promote the halal culture referring to the findings of this particular study. Academic Inspired Network 2019-03-14 Article PeerReviewed application/pdf en http://irep.iium.edu.my/71201/1/71201_Demographics%20and%20Halal%20Food%20Consumption.pdf Md Sawari, Siti Salwa and Abd Rahman, Nur Hidayah and Rasool, Shahid and Paramboor, Jaafar (2019) Demographics and Halal food consumption: a quantitative analysis. International Journal of Modern Trends in Business Research (IJMTBR), 2 (6). pp. 29-35. ISSN 2600-8742 http://www.ijmtbr.com/PDF/IJMTBR-2019-06-03-03.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	BF Psychology H Social Sciences (General) L Education (General)
spellingShingle	BF Psychology H Social Sciences (General) L Education (General) Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Rasool, Shahid Paramboor, Jaafar Demographics and Halal food consumption: a quantitative analysis
description	The objective of this paper is to examine the demographic differences in halal food consumption. Data collected from 730 respondents in Peninsular Malaysia. All respondents were required to answer survey questionnaires related to their demographics and attitude towards halal food. The result of this study shows that the majority of Muslims in Malaysia have high-level awareness in consuming halal food. For demographic characteristics focusing on the gender, a significant difference was found (p < 0.05). This research also identified that there was no significant difference in respondents’ attitude towards halal food consumption based on age and origin region (p > 0.05). The practical implication is specifically for the halal food industry as they would be able to promote the halal culture referring to the findings of this particular study.
format	Article
author	Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Rasool, Shahid Paramboor, Jaafar
author_facet	Md Sawari, Siti Salwa Abd Rahman, Nur Hidayah Rasool, Shahid Paramboor, Jaafar
author_sort	Md Sawari, Siti Salwa
title	Demographics and Halal food consumption: a quantitative analysis
title_short	Demographics and Halal food consumption: a quantitative analysis
title_full	Demographics and Halal food consumption: a quantitative analysis
title_fullStr	Demographics and Halal food consumption: a quantitative analysis
title_full_unstemmed	Demographics and Halal food consumption: a quantitative analysis
title_sort	demographics and halal food consumption: a quantitative analysis
publisher	Academic Inspired Network
publishDate	2019
url	http://irep.iium.edu.my/71201/ http://irep.iium.edu.my/71201/ http://irep.iium.edu.my/71201/1/71201_Demographics%20and%20Halal%20Food%20Consumption.pdf
first_indexed	2023-09-18T21:41:04Z
last_indexed	2023-09-18T21:41:04Z
_version_	1777413143547346944

Demographics and Halal food consumption: a quantitative analysis

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