Demographics and Halal food consumption: a quantitative analysis
The objective of this paper is to examine the demographic differences in halal food consumption. Data collected from 730 respondents in Peninsular Malaysia. All respondents were required to answer survey questionnaires related to their demographics and attitude towards halal food. The result of t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Inspired Network
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/71201/ http://irep.iium.edu.my/71201/ http://irep.iium.edu.my/71201/1/71201_Demographics%20and%20Halal%20Food%20Consumption.pdf |
| Summary: | The objective of this paper is to examine the demographic differences in halal food
consumption. Data collected from 730 respondents in Peninsular Malaysia. All respondents
were required to answer survey questionnaires related to their demographics and attitude
towards halal food. The result of this study shows that the majority of Muslims in Malaysia
have high-level awareness in consuming halal food. For demographic characteristics focusing
on the gender, a significant difference was found (p < 0.05). This research also identified that
there was no significant difference in respondents’ attitude towards halal food consumption
based on age and origin region (p > 0.05). The practical implication is specifically for the
halal food industry as they would be able to promote the halal culture referring to the findings
of this particular study. |
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