Industry perspective on journalism education curriculum in Malaysia

Purpose - This study investigated media and communication practitioners’ perspectives on the journalism education curriculum in Malaysia. Curriculum plays an important role in providing quality education for students. Journalism is a dynamic field that integrates industrial experience and fundam...

Full description

Bibliographic Details
Main Authors:	Yusof, Norhafezah, Ismail, Awan, Ismail, Rizalawati, Aripin, Norizah, Kasim, Azahar, Ishak, Mohd Sobhi
Format:	Article
Language:	English English
Published:	Universiti Utara Malaysia Press 2018
Subjects:	H Social Sciences (General) L Education (General)
Online Access:	http://irep.iium.edu.my/71145/ http://irep.iium.edu.my/71145/ http://irep.iium.edu.my/71145/1/71145_INDUSTRY%20PERSPECTIVE%20ON%20JOURNALISM_article.pdf http://irep.iium.edu.my/71145/2/71145_INDUSTRY%20PERSPECTIVE%20ON%20JOURNALISM_scopus.pdf

id	iium-71145
recordtype	eprints
spelling	iium-711452019-07-12T07:29:37Z http://irep.iium.edu.my/71145/ Industry perspective on journalism education curriculum in Malaysia Yusof, Norhafezah Ismail, Awan Ismail, Rizalawati Aripin, Norizah Kasim, Azahar Ishak, Mohd Sobhi H Social Sciences (General) L Education (General) Purpose - This study investigated media and communication practitioners’ perspectives on the journalism education curriculum in Malaysia. Curriculum plays an important role in providing quality education for students. Journalism is a dynamic field that integrates industrial experience and fundamental knowledge in the field from higher educational institutions. Scholars in the field are divided on the issue of whether it is important for academia to consider input from industrial players in shaping the curriculum on journalism education in higher institutions of learning. Methodology - Drawing from the researchers’ experiences and guidelines from the Malaysian Qualifications Agency, the Taba Model was adapted as the theoretical framework for the study. The study used a semi-structured interview method. Fifteen experts were interviewed. They have served more than 10 years in the media industry and have held various executive positions. The interview protocol was developed based on the literature review and guidelines from the curriculum review of Communication and Media Studies. The interviews were conducted at the offices or homes of interviewees. Each interview ranged from 1 to 2 hours. The data was analysed using thematic analysis. Findings - The findings revealed four main themes, namely 1) Strong general knowledge requirement, 2) the right skills matter, 3) Received: 13 December 2017 Accepted: 1 May 2018 150 Malaysian Journal of Learning and Instruction: Vol. 15 (No. 1) June 2018: 149-172 Interest in the field – ability to adapt and learn, and 4) Specialised knowledge. The analysis of interviews indicated that curriculum needs to be revised based on academic convention and industrial needs. Significance - These findings lend further support to the clarion call for industry and academia to collaborate extensively in nurturing high quality graduates in journalism. Keywords: Communication and media, curriculum, industry, graduates, model. Universiti Utara Malaysia Press 2018-06-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/71145/1/71145_INDUSTRY%20PERSPECTIVE%20ON%20JOURNALISM_article.pdf application/pdf en http://irep.iium.edu.my/71145/2/71145_INDUSTRY%20PERSPECTIVE%20ON%20JOURNALISM_scopus.pdf Yusof, Norhafezah and Ismail, Awan and Ismail, Rizalawati and Aripin, Norizah and Kasim, Azahar and Ishak, Mohd Sobhi (2018) Industry perspective on journalism education curriculum in Malaysia. Malaysian Journal of Learning and Instruction, 15 (1). pp. 149-172. ISSN 1675-8110 E-ISSN 2180-2483 http://mjli.uum.edu.my/images/vol15New/BAB6-INDUSTRY-PERSPECTIVE-ON-JOURNALISM-EDUCATION-CURRICULUM-IN-MALAYSIA.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General) L Education (General)
spellingShingle	H Social Sciences (General) L Education (General) Yusof, Norhafezah Ismail, Awan Ismail, Rizalawati Aripin, Norizah Kasim, Azahar Ishak, Mohd Sobhi Industry perspective on journalism education curriculum in Malaysia
description	Purpose - This study investigated media and communication practitioners’ perspectives on the journalism education curriculum in Malaysia. Curriculum plays an important role in providing quality education for students. Journalism is a dynamic field that integrates industrial experience and fundamental knowledge in the field from higher educational institutions. Scholars in the field are divided on the issue of whether it is important for academia to consider input from industrial players in shaping the curriculum on journalism education in higher institutions of learning. Methodology - Drawing from the researchers’ experiences and guidelines from the Malaysian Qualifications Agency, the Taba Model was adapted as the theoretical framework for the study. The study used a semi-structured interview method. Fifteen experts were interviewed. They have served more than 10 years in the media industry and have held various executive positions. The interview protocol was developed based on the literature review and guidelines from the curriculum review of Communication and Media Studies. The interviews were conducted at the offices or homes of interviewees. Each interview ranged from 1 to 2 hours. The data was analysed using thematic analysis. Findings - The findings revealed four main themes, namely 1) Strong general knowledge requirement, 2) the right skills matter, 3) Received: 13 December 2017 Accepted: 1 May 2018 150 Malaysian Journal of Learning and Instruction: Vol. 15 (No. 1) June 2018: 149-172 Interest in the field – ability to adapt and learn, and 4) Specialised knowledge. The analysis of interviews indicated that curriculum needs to be revised based on academic convention and industrial needs. Significance - These findings lend further support to the clarion call for industry and academia to collaborate extensively in nurturing high quality graduates in journalism. Keywords: Communication and media, curriculum, industry, graduates, model.
format	Article
author	Yusof, Norhafezah Ismail, Awan Ismail, Rizalawati Aripin, Norizah Kasim, Azahar Ishak, Mohd Sobhi
author_facet	Yusof, Norhafezah Ismail, Awan Ismail, Rizalawati Aripin, Norizah Kasim, Azahar Ishak, Mohd Sobhi
author_sort	Yusof, Norhafezah
title	Industry perspective on journalism education curriculum in Malaysia
title_short	Industry perspective on journalism education curriculum in Malaysia
title_full	Industry perspective on journalism education curriculum in Malaysia
title_fullStr	Industry perspective on journalism education curriculum in Malaysia
title_full_unstemmed	Industry perspective on journalism education curriculum in Malaysia
title_sort	industry perspective on journalism education curriculum in malaysia
publisher	Universiti Utara Malaysia Press
publishDate	2018
url	http://irep.iium.edu.my/71145/ http://irep.iium.edu.my/71145/ http://irep.iium.edu.my/71145/1/71145_INDUSTRY%20PERSPECTIVE%20ON%20JOURNALISM_article.pdf http://irep.iium.edu.my/71145/2/71145_INDUSTRY%20PERSPECTIVE%20ON%20JOURNALISM_scopus.pdf
first_indexed	2023-09-18T21:40:59Z
last_indexed	2023-09-18T21:40:59Z
_version_	1777413138438684672

Industry perspective on journalism education curriculum in Malaysia

Similar Items