Kansei evaluation of universal series bus (USB) charging cable designs

Moving towards Industry 4.0, the use of Universal Serial Bus (USB) charging cable is a need among the users of smartphones whether android, iPhone, or others. Currently, many third party manufacturers produce USB charging cable with their own brand to fulfil the demand. However, the lifetime, desi...

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Main Authors: Abdillah, Muhamad Arif, Abd Latif, Mohd Arif Hafizi, Adnan, Ammar, Mat Hasan, Mohd Raziff, Sidek, Atiah Abdullah, Abdul Hamid, Abd. Malek
Format: Article
Language:English
Published: Malaysian Ministry of Higher Education 2018
Subjects:
Online Access:http://irep.iium.edu.my/70998/
http://irep.iium.edu.my/70998/
http://irep.iium.edu.my/70998/1/70998_Kansei%20evaluation%20of%20universal%20series%20bus.pdf
id iium-70998
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spelling iium-709982019-07-12T08:18:01Z http://irep.iium.edu.my/70998/ Kansei evaluation of universal series bus (USB) charging cable designs Abdillah, Muhamad Arif Abd Latif, Mohd Arif Hafizi Adnan, Ammar Mat Hasan, Mohd Raziff Sidek, Atiah Abdullah Abdul Hamid, Abd. Malek TK Electrical engineering. Electronics Nuclear engineering TK5101 Telecommunication. Including telegraphy, radio, radar, television TS Manufactures Moving towards Industry 4.0, the use of Universal Serial Bus (USB) charging cable is a need among the users of smartphones whether android, iPhone, or others. Currently, many third party manufacturers produce USB charging cable with their own brand to fulfil the demand. However, the lifetime, design, and function of USB charging cable somehow may not meet user expectations. In the competitive market, it is important to know what are the user preferences regarding the existing USB charging cable design in the market especially in Malaysia. The objective of this study is to investigate affective aspect of USB charging cable perceived by the users and how they can be relating to product specifications. A survey at 30 stores around Klang Valley was conducted to find information regarding the current USB charging product in market and three selected designs were chosen based on the popularity and suggested by the store personnel. Then the Kansei online survey was done, in which respond from 111 volunteers- 65 males and 46 females- age between 18 to 30 years old [mean = 23.33; SD =1.73] were collected using Google forms survey. The respondents were asked to rate the three-designs based on Kansei words given. The data was analyzed to find the mean scores for the three selected designs -Design A, Design B, and Design C- in this study. It was found that Design C [mean=3.62; S= 0.2511] are the most preferred design, followed by Design B [mean=3.58; SD= 0.1904] and Design A [mean=3.28; SD= 0.3213]. Then, one-way ANOVA model was utilized (SPSS Version 23), and the finding shows that the difference between the three selected designs were significant [F (23,6) = 4.211, p = 0.040]. Design C becomes most preferred compared to other design due to its futuristic appearance, lightweight to carry, and more pleasant to hold which were agreed by most respondents. As a result, the subsequent data may serve to prove informative guideline for USB charging cable manufacture to design and produce the product that meet user preferences. Malaysian Ministry of Higher Education 2018-06 Article PeerReviewed application/pdf en http://irep.iium.edu.my/70998/1/70998_Kansei%20evaluation%20of%20universal%20series%20bus.pdf Abdillah, Muhamad Arif and Abd Latif, Mohd Arif Hafizi and Adnan, Ammar and Mat Hasan, Mohd Raziff and Sidek, Atiah Abdullah and Abdul Hamid, Abd. Malek (2018) Kansei evaluation of universal series bus (USB) charging cable designs. Human Factors and Ergonomics Journal, 3 (1). pp. 39-43. E-ISSN 2590-3750 http://hfem.org/wp-content/uploads/2018/07/7_KANSEI-EVALUATION-OF-UNIVERSAL-SERIES-BUS-USB-CHARGING-CABLE-DESIGNS.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic TK Electrical engineering. Electronics Nuclear engineering
TK5101 Telecommunication. Including telegraphy, radio, radar, television
TS Manufactures
spellingShingle TK Electrical engineering. Electronics Nuclear engineering
TK5101 Telecommunication. Including telegraphy, radio, radar, television
TS Manufactures
Abdillah, Muhamad Arif
Abd Latif, Mohd Arif Hafizi
Adnan, Ammar
Mat Hasan, Mohd Raziff
Sidek, Atiah Abdullah
Abdul Hamid, Abd. Malek
Kansei evaluation of universal series bus (USB) charging cable designs
description Moving towards Industry 4.0, the use of Universal Serial Bus (USB) charging cable is a need among the users of smartphones whether android, iPhone, or others. Currently, many third party manufacturers produce USB charging cable with their own brand to fulfil the demand. However, the lifetime, design, and function of USB charging cable somehow may not meet user expectations. In the competitive market, it is important to know what are the user preferences regarding the existing USB charging cable design in the market especially in Malaysia. The objective of this study is to investigate affective aspect of USB charging cable perceived by the users and how they can be relating to product specifications. A survey at 30 stores around Klang Valley was conducted to find information regarding the current USB charging product in market and three selected designs were chosen based on the popularity and suggested by the store personnel. Then the Kansei online survey was done, in which respond from 111 volunteers- 65 males and 46 females- age between 18 to 30 years old [mean = 23.33; SD =1.73] were collected using Google forms survey. The respondents were asked to rate the three-designs based on Kansei words given. The data was analyzed to find the mean scores for the three selected designs -Design A, Design B, and Design C- in this study. It was found that Design C [mean=3.62; S= 0.2511] are the most preferred design, followed by Design B [mean=3.58; SD= 0.1904] and Design A [mean=3.28; SD= 0.3213]. Then, one-way ANOVA model was utilized (SPSS Version 23), and the finding shows that the difference between the three selected designs were significant [F (23,6) = 4.211, p = 0.040]. Design C becomes most preferred compared to other design due to its futuristic appearance, lightweight to carry, and more pleasant to hold which were agreed by most respondents. As a result, the subsequent data may serve to prove informative guideline for USB charging cable manufacture to design and produce the product that meet user preferences.
format Article
author Abdillah, Muhamad Arif
Abd Latif, Mohd Arif Hafizi
Adnan, Ammar
Mat Hasan, Mohd Raziff
Sidek, Atiah Abdullah
Abdul Hamid, Abd. Malek
author_facet Abdillah, Muhamad Arif
Abd Latif, Mohd Arif Hafizi
Adnan, Ammar
Mat Hasan, Mohd Raziff
Sidek, Atiah Abdullah
Abdul Hamid, Abd. Malek
author_sort Abdillah, Muhamad Arif
title Kansei evaluation of universal series bus (USB) charging cable designs
title_short Kansei evaluation of universal series bus (USB) charging cable designs
title_full Kansei evaluation of universal series bus (USB) charging cable designs
title_fullStr Kansei evaluation of universal series bus (USB) charging cable designs
title_full_unstemmed Kansei evaluation of universal series bus (USB) charging cable designs
title_sort kansei evaluation of universal series bus (usb) charging cable designs
publisher Malaysian Ministry of Higher Education
publishDate 2018
url http://irep.iium.edu.my/70998/
http://irep.iium.edu.my/70998/
http://irep.iium.edu.my/70998/1/70998_Kansei%20evaluation%20of%20universal%20series%20bus.pdf
first_indexed 2023-09-18T21:40:46Z
last_indexed 2023-09-18T21:40:46Z
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