Kansei evaluation of headscarf (hijab, tudung) designs
Headscarf (tudung in Malay Language) has become one of the Muslimah fashion. Nowadays, there are massive brands and designs of tudung are available in the market. However, most of the designs are dependent on designers’ artistic sensibility. Moreover, lack of proper consideration on user preferenc...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Ministry of Higher Education
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/70997/ http://irep.iium.edu.my/70997/ http://irep.iium.edu.my/70997/1/70997_Kansei%20evaluation%20of%20headscarf.pdf |
| Summary: | Headscarf (tudung in Malay Language) has become one of the Muslimah fashion. Nowadays, there are massive brands
and designs of tudung are available in the market. However, most of the designs are dependent on designers’ artistic
sensibility. Moreover, lack of proper consideration on user preferences may results in an unfit product that may
minimize the potential profit. This study used Kansei evaluation to obtain user preferences on tudung in general,
more specifically, on the design criteria of the tudung in Malaysian context. Twenty-five participants were involved
in a semi-structured interview, and three designs of tudung were selected (namely Ariani, Naelofar, and Galeria),
and ten Kansei words were obtained (trending, beautiful, quality fabric, non-transparent, cooling effect,
comfortable, easy to wear, easy to shape, wrinkle free, and uncrowded design). These information were then
converted into a Kansei Questionnaire, in which a respondent was asked to rate the three selected designs based on
the ten Kansei words. 158 respondents were completed the questionnaire. In overall, Ariani scored the highest
among the three designs (M = 3.86; SD = 0.367), follows closely by Galeria (M = 3.85; SD = 0.321), and the lowest was
Naelofar (M = 3.40; SD = 0.321). The result also reveals that there is a significant difference between the three
chosen designs at p < 0.05, [F (2, 27) = 6.295, p = 0.006]. The results from this study give an additional information
regarding the user preferences on tudung’s design in general, more specifically, recommends the preferable tudung
design based on the design criteria, in which will optimized the fit between the design and user preferences. |
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