Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia

Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led...

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Main Authors:	Aldhahery, Muhammad, Wahiddin, Mohamed Ridza, Ahmed Khuhro, Mansoor, Ahmed Maher, Zulfikar
Format:	Conference or Workshop Item
Language:	English English English
Published:	Institute of Electrical and Electronics Engineers Inc. 2019
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://irep.iium.edu.my/70833/ http://irep.iium.edu.my/70833/ http://irep.iium.edu.my/70833/ http://irep.iium.edu.my/70833/1/70833_Investigation%20of%20adoption%20behaviour.pdf http://irep.iium.edu.my/70833/2/70833_Investigation%20of%20adoption%20behaviour_SCOPUS.pdf http://irep.iium.edu.my/70833/3/70833_Investigation%20of%20adoption%20behaviour_%D9%8BWOS.pdf

id	iium-70833
recordtype	eprints
spelling	iium-708332019-06-13T03:40:20Z http://irep.iium.edu.my/70833/ Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia Aldhahery, Muhammad Wahiddin, Mohamed Ridza Ahmed Khuhro, Mansoor Ahmed Maher, Zulfikar QA75 Electronic computers. Computer science Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led the Information System (IS) research community to come up with a new discipline known as Social Commerce (s-commerce). Hence an alternative means businesses through online social interactions emerge. This has made the social networking platform drives consumers to participate in social commerce. It is necessary to identify the significant factors that affect its acceptance. Thus, this research aimed to empirically examine the factors that affect s-commerce acceptance in Saudi Arabia. The quantitative research methodology was chosen to test the formulated hypothesis by subjective assessment of attitudes, opinions, and behavior of the people of Saudi Arabia. Institute of Electrical and Electronics Engineers Inc. 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/70833/1/70833_Investigation%20of%20adoption%20behaviour.pdf application/pdf en http://irep.iium.edu.my/70833/2/70833_Investigation%20of%20adoption%20behaviour_SCOPUS.pdf application/pdf en http://irep.iium.edu.my/70833/3/70833_Investigation%20of%20adoption%20behaviour_%D9%8BWOS.pdf Aldhahery, Muhammad and Wahiddin, Mohamed Ridza and Ahmed Khuhro, Mansoor and Ahmed Maher, Zulfikar (2019) Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia. In: 5th IEEE International Conference on Engineering Technologies and Applied Sciences (ICETAS) 2018, 22nd-23rd Nov. 2018, Bangkok, Thailand. https://ieeexplore.ieee.org/document/8629228 10.1109/ICETAS.2018.8629228
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	QA75 Electronic computers. Computer science
spellingShingle	QA75 Electronic computers. Computer science Aldhahery, Muhammad Wahiddin, Mohamed Ridza Ahmed Khuhro, Mansoor Ahmed Maher, Zulfikar Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
description	Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led the Information System (IS) research community to come up with a new discipline known as Social Commerce (s-commerce). Hence an alternative means businesses through online social interactions emerge. This has made the social networking platform drives consumers to participate in social commerce. It is necessary to identify the significant factors that affect its acceptance. Thus, this research aimed to empirically examine the factors that affect s-commerce acceptance in Saudi Arabia. The quantitative research methodology was chosen to test the formulated hypothesis by subjective assessment of attitudes, opinions, and behavior of the people of Saudi Arabia.
format	Conference or Workshop Item
author	Aldhahery, Muhammad Wahiddin, Mohamed Ridza Ahmed Khuhro, Mansoor Ahmed Maher, Zulfikar
author_facet	Aldhahery, Muhammad Wahiddin, Mohamed Ridza Ahmed Khuhro, Mansoor Ahmed Maher, Zulfikar
author_sort	Aldhahery, Muhammad
title	Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_short	Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_full	Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_fullStr	Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_full_unstemmed	Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_sort	investigation of adoption behaviour for social commerce in the kingdom of saudi arabia
publisher	Institute of Electrical and Electronics Engineers Inc.
publishDate	2019
url	http://irep.iium.edu.my/70833/ http://irep.iium.edu.my/70833/ http://irep.iium.edu.my/70833/ http://irep.iium.edu.my/70833/1/70833_Investigation%20of%20adoption%20behaviour.pdf http://irep.iium.edu.my/70833/2/70833_Investigation%20of%20adoption%20behaviour_SCOPUS.pdf http://irep.iium.edu.my/70833/3/70833_Investigation%20of%20adoption%20behaviour_%D9%8BWOS.pdf
first_indexed	2023-09-18T21:40:33Z
last_indexed	2023-09-18T21:40:33Z
_version_	1777413110761521152

Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia

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