A Framework for Omnichannel Differentiation Strategy. Integrating the Information Delivery and Product Fulfillment Requirements.
Technology and innovation have the capability to change the many aspects of business for good and bad. With technology capabilities, customers are demanding for better products and service delivery anytime, anywhere. Thus, companies and retailers are driven to the new model of business, omnichannel....
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| Format: | Book Chapter |
| Language: | English English |
| Published: |
Springer Nature
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/70165/ http://irep.iium.edu.my/70165/ http://irep.iium.edu.my/70165/1/2019_Bookmatter_ExploringOmnichannelRetailing%2025Jan19.pdf http://irep.iium.edu.my/70165/7/Chpter%20OmniChannel%20Book.pdf |