Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)

This research project aims to examine how social media use influence attitude and perceptions towards viewing of Islamic reality shows in Malaysia among university students who regularly use social media, such as Twitter and Facebook. Specifically, this study will focus on social media users’ identi...

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Main Authors:	Tengku Mohd Azzman, Tengku Siti Aisha, A.Manaf, Aini Maznina
Format:	Monograph
Language:	English
Published:	2019
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/69513/ http://irep.iium.edu.my/69513/3/Research%20Report%20RIGS%202016_TengkuAisha.pdf

id	iium-69513
recordtype	eprints
spelling	iium-695132019-11-30T16:28:09Z http://irep.iium.edu.my/69513/ Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352) Tengku Mohd Azzman, Tengku Siti Aisha A.Manaf, Aini Maznina P87 Communication. Mass media This research project aims to examine how social media use influence attitude and perceptions towards viewing of Islamic reality shows in Malaysia among university students who regularly use social media, such as Twitter and Facebook. Specifically, this study will focus on social media users’ identification with reality television personalities featured on these shows (coined as ‘parasocial interaction’), and how their perception would influence adoption and use of social media related to these shows. Based on the uses and gratification theory, and literature on parasocial interaction, heavy users of TV programs may experience emotional feelings with characters seen on these shows. Therefore, we propose that social media users who closely identify with characters seen on their favorite Islamic reality show will also be more likely to follow these characters on social media and would be more motivated to use social media in order to interact with these characters or other fans, in order to discuss elements related to the television show. It is also proposed that other individual differences, such as level of religiosity may also mediate the relationship between parasocial interaction and Twitter use regarding the show. The implications of these findings on the role of parasocial interaction, impact of individual differences on media use, and the influence of social media use on television viewing will be discussed in this study. 2019-01-09 Monograph NonPeerReviewed application/pdf en http://irep.iium.edu.my/69513/3/Research%20Report%20RIGS%202016_TengkuAisha.pdf Tengku Mohd Azzman, Tengku Siti Aisha and A.Manaf, Aini Maznina (2019) Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352). Research Report. UNSPECIFIED, IIUM. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Tengku Mohd Azzman, Tengku Siti Aisha A.Manaf, Aini Maznina Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)
description	This research project aims to examine how social media use influence attitude and perceptions towards viewing of Islamic reality shows in Malaysia among university students who regularly use social media, such as Twitter and Facebook. Specifically, this study will focus on social media users’ identification with reality television personalities featured on these shows (coined as ‘parasocial interaction’), and how their perception would influence adoption and use of social media related to these shows. Based on the uses and gratification theory, and literature on parasocial interaction, heavy users of TV programs may experience emotional feelings with characters seen on these shows. Therefore, we propose that social media users who closely identify with characters seen on their favorite Islamic reality show will also be more likely to follow these characters on social media and would be more motivated to use social media in order to interact with these characters or other fans, in order to discuss elements related to the television show. It is also proposed that other individual differences, such as level of religiosity may also mediate the relationship between parasocial interaction and Twitter use regarding the show. The implications of these findings on the role of parasocial interaction, impact of individual differences on media use, and the influence of social media use on television viewing will be discussed in this study.
format	Monograph
author	Tengku Mohd Azzman, Tengku Siti Aisha A.Manaf, Aini Maznina
author_facet	Tengku Mohd Azzman, Tengku Siti Aisha A.Manaf, Aini Maznina
author_sort	Tengku Mohd Azzman, Tengku Siti Aisha
title	Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)
title_short	Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)
title_full	Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)
title_fullStr	Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)
title_full_unstemmed	Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)
title_sort	examining the relationship between parasocial interaction, religiosity, and social media use among followers of islamic reality shows in malaysia (id: rigs16-188-0352)
publishDate	2019
url	http://irep.iium.edu.my/69513/ http://irep.iium.edu.my/69513/3/Research%20Report%20RIGS%202016_TengkuAisha.pdf
first_indexed	2023-09-18T21:38:40Z
last_indexed	2023-09-18T21:38:40Z
_version_	1777412992605880320

Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)

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