Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study

Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study

Tunisia created its own halal certification on 6th March 2013 which is displayed only on exported products. In fact, there are no halal certified products in the Tunisian market. Thus, this study aims to identify the factors that may influence the Tunisian consumer’s intention to purchase a halal ce...

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Bibliographic Details
Main Authors: Loussaief, Aida, Haque, Ahasanul
Format: Article
Language:English
Published: Research Publishing Academy (RPA), United Kingdom (UK) 2018
Subjects:
HF5387 Business ethics
Online Access:http://irep.iium.edu.my/68634/
http://irep.iium.edu.my/68634/
http://irep.iium.edu.my/68634/1/Halal%20Certification%20%28Tunesia%29%20ITHJ-2018.pdf
id iium-68634
recordtype eprints
spelling iium-686342018-12-20T07:19:09Z http://irep.iium.edu.my/68634/ Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study Loussaief, Aida Haque, Ahasanul HF5387 Business ethics Tunisia created its own halal certification on 6th March 2013 which is displayed only on exported products. In fact, there are no halal certified products in the Tunisian market. Thus, this study aims to identify the factors that may influence the Tunisian consumer’s intention to purchase a halal certified product if they will be available on the local market. As halal certification is a new phenomenon in Tunisia, this study has used a qualitative exploratory method. Twenty one in-depth interviews have been conducted. Four consumers segments have been identified based on age and religiosity level: “Enthusiasts” (28.57%), “Supporters” (33.33%), “Indifferents” (19.04%) and “Oppositionists” (19.04%). The determinants and the intention to purchase a halal certified product differ significantly across groups. Given that this study is the first one investigating the Tunisian consumer intention toward halal certified products, it provides valuable insight for companies who want to start a halal industry in Tunisia. Research Publishing Academy (RPA), United Kingdom (UK) 2018-09 Article PeerReviewed application/pdf en http://irep.iium.edu.my/68634/1/Halal%20Certification%20%28Tunesia%29%20ITHJ-2018.pdf Loussaief, Aida and Haque, Ahasanul (2018) Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study. International Tourism and Hospitality Journal, 1 (3). pp. 1-16. ISSN 2616-518X E-ISSN 2616-4701 https://rpajournals.com/wp-content/uploads/2018/02/ITHJ-2018-03-17.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5387 Business ethics
spellingShingle HF5387 Business ethics
Loussaief, Aida
Haque, Ahasanul
Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study
description Tunisia created its own halal certification on 6th March 2013 which is displayed only on exported products. In fact, there are no halal certified products in the Tunisian market. Thus, this study aims to identify the factors that may influence the Tunisian consumer’s intention to purchase a halal certified product if they will be available on the local market. As halal certification is a new phenomenon in Tunisia, this study has used a qualitative exploratory method. Twenty one in-depth interviews have been conducted. Four consumers segments have been identified based on age and religiosity level: “Enthusiasts” (28.57%), “Supporters” (33.33%), “Indifferents” (19.04%) and “Oppositionists” (19.04%). The determinants and the intention to purchase a halal certified product differ significantly across groups. Given that this study is the first one investigating the Tunisian consumer intention toward halal certified products, it provides valuable insight for companies who want to start a halal industry in Tunisia.
format Article
author Loussaief, Aida
Haque, Ahasanul
author_facet Loussaief, Aida
Haque, Ahasanul
author_sort Loussaief, Aida
title Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study
title_short Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study
title_full Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study
title_fullStr Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study
title_full_unstemmed Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study
title_sort determinants of tunisian consumer purchase intention halal certified products: a qualitative study
publisher Research Publishing Academy (RPA), United Kingdom (UK)
publishDate 2018
url http://irep.iium.edu.my/68634/
http://irep.iium.edu.my/68634/
http://irep.iium.edu.my/68634/1/Halal%20Certification%20%28Tunesia%29%20ITHJ-2018.pdf
first_indexed 2023-09-18T21:37:23Z
last_indexed 2023-09-18T21:37:23Z
_version_ 1777412911976677376

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