Brands and competing factors in purchasing hand phones in the Malaysian market
Hand phones are standard paraphernalia among university students. Factors that motivate them to own the gadget would be of interest to both the students as well as marketers. Hand phone usage is an unexamined field in academic literature, this exploratory study attempts to investigate student purc...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Korea Distribution Science Association
2017
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/1/Mahfuzur%20Rahman%2C%20Yusof-Brands-Journal%20of%20Asian%20Finance%202017.pdf |