Brands and competing factors in purchasing hand phones in the Malaysian market

Hand phones are standard paraphernalia among university students. Factors that motivate them to own the gadget would be of interest to both the students as well as marketers. Hand phone usage is an unexamined field in academic literature, this exploratory study attempts to investigate student purc...

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Main Authors:	Rahman, Mahfuzur, Ismail, Yusof, Albaity, Mohamed, Isa, Che Ruhana
Format:	Article
Language:	English
Published:	Korea Distribution Science Association 2017
Subjects:	HF5549 Personnel management
Online Access:	http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/1/Mahfuzur%20Rahman%2C%20Yusof-Brands-Journal%20of%20Asian%20Finance%202017.pdf

id	iium-68571
recordtype	eprints
spelling	iium-685712019-07-12T08:40:31Z http://irep.iium.edu.my/68571/ Brands and competing factors in purchasing hand phones in the Malaysian market Rahman, Mahfuzur Ismail, Yusof Albaity, Mohamed Isa, Che Ruhana HF5549 Personnel management Hand phones are standard paraphernalia among university students. Factors that motivate them to own the gadget would be of interest to both the students as well as marketers. Hand phone usage is an unexamined field in academic literature, this exploratory study attempts to investigate student purchasing motives in cellular phone markets. It also intends to know the student’s satisfaction with the different services and its future impact on socio economic changes. In this study, undergraduates (n=336) were requested to specify their purchase criteria of hand phone. The instrument used in the study to collect feedback from the respondents contains a combination of open-ended and scaled questions, and some background demographics. The study employed content analysis, Pearson’s correlation, and t-tests as the primary tools to analyze the responses. Results show that brand was rated as the most important factor in student purchase decisions. Other factors, arranged in decreasing order of importance comprise price, product quality, features, durability, availability, promotion, and post purchase service. Brand and price correlated significantly. It is also observed that there is very little difference regarding preference between brand and price in purchasing a hand phone. Marketers may formulate suitable strategies out of the findings to promote hand phones to university undergraduates in Malaysia by emphasizing at brands and price. Korea Distribution Science Association 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/68571/1/Mahfuzur%20Rahman%2C%20Yusof-Brands-Journal%20of%20Asian%20Finance%202017.pdf Rahman, Mahfuzur and Ismail, Yusof and Albaity, Mohamed and Isa, Che Ruhana (2017) Brands and competing factors in purchasing hand phones in the Malaysian market. Journal of Asian Finance, Economics and Business, 4 (2). pp. 75-80. ISSN 2288-4637 E-ISSN 2288-4645 https://umexpert.um.edu.my/file/publication/00004718_158868_70202.pdf 10.13106/jafeb.2017.vol4.no2.75
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5549 Personnel management
spellingShingle	HF5549 Personnel management Rahman, Mahfuzur Ismail, Yusof Albaity, Mohamed Isa, Che Ruhana Brands and competing factors in purchasing hand phones in the Malaysian market
description	Hand phones are standard paraphernalia among university students. Factors that motivate them to own the gadget would be of interest to both the students as well as marketers. Hand phone usage is an unexamined field in academic literature, this exploratory study attempts to investigate student purchasing motives in cellular phone markets. It also intends to know the student’s satisfaction with the different services and its future impact on socio economic changes. In this study, undergraduates (n=336) were requested to specify their purchase criteria of hand phone. The instrument used in the study to collect feedback from the respondents contains a combination of open-ended and scaled questions, and some background demographics. The study employed content analysis, Pearson’s correlation, and t-tests as the primary tools to analyze the responses. Results show that brand was rated as the most important factor in student purchase decisions. Other factors, arranged in decreasing order of importance comprise price, product quality, features, durability, availability, promotion, and post purchase service. Brand and price correlated significantly. It is also observed that there is very little difference regarding preference between brand and price in purchasing a hand phone. Marketers may formulate suitable strategies out of the findings to promote hand phones to university undergraduates in Malaysia by emphasizing at brands and price.
format	Article
author	Rahman, Mahfuzur Ismail, Yusof Albaity, Mohamed Isa, Che Ruhana
author_facet	Rahman, Mahfuzur Ismail, Yusof Albaity, Mohamed Isa, Che Ruhana
author_sort	Rahman, Mahfuzur
title	Brands and competing factors in purchasing hand phones in the Malaysian market
title_short	Brands and competing factors in purchasing hand phones in the Malaysian market
title_full	Brands and competing factors in purchasing hand phones in the Malaysian market
title_fullStr	Brands and competing factors in purchasing hand phones in the Malaysian market
title_full_unstemmed	Brands and competing factors in purchasing hand phones in the Malaysian market
title_sort	brands and competing factors in purchasing hand phones in the malaysian market
publisher	Korea Distribution Science Association
publishDate	2017
url	http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/ http://irep.iium.edu.my/68571/1/Mahfuzur%20Rahman%2C%20Yusof-Brands-Journal%20of%20Asian%20Finance%202017.pdf
first_indexed	2023-09-18T21:37:19Z
last_indexed	2023-09-18T21:37:19Z
_version_	1777412907480383488

Brands and competing factors in purchasing hand phones in the Malaysian market

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