A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia

Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and person...

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Main Authors: Phuah, Kit Teng, Wan Jusoh, Wan Jamaliah
Format: Conference or Workshop Item
Language:English
Published: worldconferences.net 2018
Subjects:
Online Access:http://irep.iium.edu.my/68465/
http://irep.iium.edu.my/68465/
http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf
id iium-68465
recordtype eprints
spelling iium-684652019-07-15T07:49:11Z http://irep.iium.edu.my/68465/ A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia Phuah, Kit Teng Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and personal care product. A survey was conducted in Malaysia where 573 respondents were interviewed by self administration questionnaires. The modified Theory of Reasoned Action (TRA) was applied in this study. Descriptive analysis, factor analysis and binary regressions were used to accomplish the objective. Six factors which will influence the consumer behavioural intention were determined in this study which was past and current experience of using the product, religiosity, Halal logo and certification, subjective norm, attitude and knowledge. However, the result of binary logistic regression indicate that only consumer knowledge, past and current experience, subjective norm and religiosity will influence the consumers’ intention to purchase Halal labelled cosmetic and personal care product. worldconferences.net 2018 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf Phuah, Kit Teng and Wan Jusoh, Wan Jamaliah (2018) A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia. In: 1st International Conference on Halal Global (ICOHG 2018), 26th-27th March 2018, Kuala Lumpur. https://www.worldconferences.net/proceedings/icohg2018/fullpaper/2.HALAL%20010%20A%20Study%20of%20Factors%20Affecting%20Consumer%20Purchase%20Intention%20towards.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5410 Marketing. Distribution of products
spellingShingle HF5410 Marketing. Distribution of products
Phuah, Kit Teng
Wan Jusoh, Wan Jamaliah
A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
description Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and personal care product. A survey was conducted in Malaysia where 573 respondents were interviewed by self administration questionnaires. The modified Theory of Reasoned Action (TRA) was applied in this study. Descriptive analysis, factor analysis and binary regressions were used to accomplish the objective. Six factors which will influence the consumer behavioural intention were determined in this study which was past and current experience of using the product, religiosity, Halal logo and certification, subjective norm, attitude and knowledge. However, the result of binary logistic regression indicate that only consumer knowledge, past and current experience, subjective norm and religiosity will influence the consumers’ intention to purchase Halal labelled cosmetic and personal care product.
format Conference or Workshop Item
author Phuah, Kit Teng
Wan Jusoh, Wan Jamaliah
author_facet Phuah, Kit Teng
Wan Jusoh, Wan Jamaliah
author_sort Phuah, Kit Teng
title A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_short A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_full A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_fullStr A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_full_unstemmed A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_sort study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in malaysia
publisher worldconferences.net
publishDate 2018
url http://irep.iium.edu.my/68465/
http://irep.iium.edu.my/68465/
http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf
first_indexed 2023-09-18T21:37:11Z
last_indexed 2023-09-18T21:37:11Z
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